Introduction

The data presented here focuses on the best-selling household appliances on TikTok US during the week of 2025/01/26 - 2025/02/01. This data source provides valuable insights into consumer preferences and market trends within the household appliances category on this popular social media platform. Understanding these trends is crucial for both consumers looking for popular and reliable products and for industry practitioners aiming to stay ahead in the market.

Analysis and Conclusions

Data Overview

The sales figures and growth trends of the best-selling household appliances on TikTok US in week 04 of 2025 show a diverse range. The sold count varies significantly among the products, with some having higher numbers like the Redhut Pressurized Handheld Multi-Surface Natural Steam Cleaner with 4716 units sold, while others like the Handheld Wireless Vacuum Cleaner had 1945 units sold. The GMV Gross Merchandise Volume also shows a wide range, from $1,760 for the Mini snack bag sealing machine to $205,200 for the Homeika Cordless Vacuum Cleaner. In terms of growth, we see both positive and negative trends. For example, the Wearable Heating Electric Blanket had a remarkable 79.83% growth in GMV, while the Mini snack bag sealing machine had a -57.61% decline.

Detailed Analysis

Steam Cleaners

The Redhut Pressurized Handheld Multi-Surface Natural Steam Cleaner and the Phueut Pressurized Handheld Multi-Surface Natural Steam Cleaner were both popular choices. The Redhut model sold 4716 units with a GMV of $203,800 and a significant 78.35% growth in GMV. The Phueut model sold 4463 units with a GMV of $186,500 and a 43.04% growth. The popularity of these steam cleaners could be attributed to their multi-purpose use for home cleaning, including floors and kitchens. Consumers are likely attracted to their ability to clean various surfaces effectively using natural steam, which is seen as a more environmentally friendly and chemical-free cleaning method.

Fabric Shavers

The Rechargeable Fabric Shaver with 2 Replaceable Stainless Steel 6-Leaf Blades and the Sissty Rechargeable Fabric Shaver were also among the best-sellers. The former sold 4978 units with a GMV of $74,600 and a 30.3% growth. The latter sold 3244 units with a GMV of $45,300 but had a -6.14% decline. These fabric shavers are popular for their ability to remove fuzz, lint balls, pills, and hairballs from clothes, especially sweaters. The difference in their performance could be due to factors such as brand recognition, marketing efforts, or even slight differences in the quality and design of the blades.

Vacuum Cleaners

The Homeika Cordless Vacuum Cleaner and the Handheld Wireless Vacuum Cleaner had different sales outcomes. The Homeika model sold 2052 units with a GMV of $205,200 and a 4.69% growth. It offers 28Kpa Powerful Suction, a 380W Powerful Brushless Motor, and a 50-Minute Runtime, which are attractive features for consumers dealing with pet hair and carpets. On the other hand, the Handheld Wireless Vacuum Cleaner sold 1945 units with a much lower GMV of $9,238.75 and a -9.95% decline. The difference in performance could be due to the Homeika model's stronger suction power, longer runtime, and more comprehensive features.

Summary

Overall, the household appliances market on TikTok US in week 04 of 2025 shows a dynamic landscape. Key factors influencing market performance include product functionality, such as the multi-purpose use of steam cleaners and the effectiveness of fabric shavers and vacuum cleaners in their respective tasks. Pricing also plays a role, as seen in the different GMV figures and growth rates. For industry practitioners, it is recommended to focus on product innovation to enhance functionality, invest in effective marketing to increase brand recognition, and carefully consider pricing strategies to remain competitive in this vibrant market.