Introduction

The data presented here focuses on the pre-owned products' performance on TikTok US during the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into the consumer preferences and market trends within this specific time frame and product category. Understanding these trends is crucial for both consumers looking for good deals and industry practitioners aiming to optimize their marketing and sales strategies.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of pre-owned products that have been popular on TikTok US during the 04 week. We see a variety in terms of sales count, growth trends, and price ranges. For instance, the Pokemon TCG Pack had a significant sold count of 98, while products like the Refurbished iPad 6 9.7" WiFi - Excellent Condition and the Refurbished MacBook Air 2020 13-Inch Core Intel 8GB RAM also had notable sales figures. The GMV Gross Merchandise Volume also varied widely across the products, with some showing impressive growth rates like the Refurbished Apple iPhone X Unlocked A1865 with a 296.59% GMV qoq Quarter on Quarter growth.

Detailed Analysis

Pokemon TCG Pack

The Pokemon English Obsidian Flames Booster Pack was a top seller with 98 units sold. Its popularity could be attributed to the ever-growing Pokemon fan base. Fans are always on the lookout for new card packs to add to their collections, and the TikTok platform might have provided an excellent medium for sellers to showcase these packs, attracting a large number of buyers.

Refurbished Electronics

Among the refurbished electronics, the Refurbished iPad 6 9.7" WiFi - Excellent Condition had a sold count of 47 and a significant GMV growth rate of 211.35%. The appeal of refurbished iPads lies in their relatively lower cost compared to new ones while still offering good performance. The 1-year warranty by Plug Tablets Rear might also have instilled confidence in buyers. Similarly, the Refurbished MacBook Air 2020 13-Inch Core Intel 8GB RAM - Excellent Condition with 1-Year Warranty by Plug had a decent sales figure. The MacBook Air is a popular choice among consumers due to its portability and performance, and the refurbished option provides an affordable alternative for those on a budget.

Refurbished Mobile Phones

Refurbished mobile phones also had their share of the market. The Refurbished iPhone 11 Unlocked - Excellent Condition with 1-Year Warranty by Plug sold 12 units. While its GMV qoq growth was 0%, it still maintained a steady presence. The iPhone 11 is a well-known and reliable device, and the refurbished option attracts those who want to own an iPhone without paying the full price of a new one. On the other hand, the Refurbished iPhone 12 Unlocked - Excellent Condition with 1-Year Warranty by Plug had a sold count of 7 but a significant negative GMV qoq growth of -54.51%. This could be due to various factors such as increased competition from newer models or changes in consumer preferences towards more recent iPhone versions.

Summary

Overall, the pre-owned market on TikTok US during the 04 week showed a vibrant picture. Key factors influencing the market performance include brand popularity, product condition, warranty offerings, and the ability to showcase products effectively on the TikTok platform. For industry practitioners, it is recommended to focus on highlighting the value proposition of refurbished products, such as cost savings and quality assurance through warranties. Additionally, leveraging the power of TikTok's marketing channels to reach a wider audience and engage with potential buyers can further boost sales in this pre-owned product segment.