Introduction

The data presented here is sourced from the TikTok US market for the week of 2025/01/26 - 2025/02/01, focusing on the collectibles category. This data is crucial as it provides valuable insights into what consumers are interested in purchasing within this niche market. It helps both consumers to stay updated on popular items and industry practitioners to strategize their marketing and inventory management.

Analysis and Conclusions

Data Overview

The chart data for collectibles on TikTok US during the specified week shows a diverse range of products in terms of sales and growth trends. The sold count varies significantly among the products, with some having relatively high numbers like the "PICK YOUR TEAM THE REAL AUTOGRAPH MEMORABILIA THE ONE AUTOGRAPHED HELMET" which had a sold count of 4159, while others like "Card Sleeves X1 - Perfect for Protecting Your Cards" had a sold count of 1630. The GMV Gross Merchandise Volume also varies widely, from $6503.7 for the card sleeves to $14.12万 for "Pokemon Booster Packs LIVE RIP". In terms of growth, some products showed significant increases like the "1 panini 2021 donruss pack PICK YOUR TEAM NFL THE REAL AUTOGRAPH MEMROBILIA" with a GMV qoq Quarter on Quarter growth rate of GMV of 1217.86%, while others had declines such as "Card Sleeves X1 - Perfect for Protecting Your Cards" with a -34.7% GMV qoq.

Detailed Analysis

PICK YOUR TEAM THE REAL AUTOGRAPH MEMORABILIA THE ONE AUTOGRAPHED HELMET

This product had a sold count of 4159 and a GMV of $9.77万 with a 1.48% GMV qoq. The relatively stable growth rate might indicate a consistent demand for this type of autographed memorabilia. It could be that fans of the related team or sport are always on the lookout for such unique items to add to their collections. The autographed nature of the helmet likely adds significant value, making it a desirable purchase for collectors.

Card Sleeves X1 - Perfect for Protecting Your Cards

With a sold count of 1630 and a GMV of $6503.7 and a -34.7% GMV qoq, this product seems to have faced a decline in performance during the week. It could be due to increased competition from other card protection products or a shift in consumer focus towards more exciting collectibles like autographed items or booster packs. However, it's still selling a decent number of units, suggesting there is still a base of customers who need card sleeves for their card collections.

Pokemon Bundle Pack Open a 10 card packReceive only one hit per bagBulk Gets Recycled

This Pokemon bundle had a sold count of 1484 and a GMV of $2.11万 with a -8.53% GMV qoq. The decline in growth could be related to the specific conditions of the bundle, such as only getting one "hit" per bag. Consumers might be looking for more guaranteed valuable cards in a bundle, or perhaps the recycled bulk aspect is not appealing to some. However, Pokemon products generally have a large fan base, so it still managed to sell a reasonable number of units.

Summary

The collectibles market on TikTok US during the week of 2025/01/26 - 2025/02/01 was a mix of highs and lows. Key factors influencing the market performance include the uniqueness and desirability of the product such as autographed items, the perceived value in terms of what's included in a bundle like with Pokemon bundles, and competition from other similar products. For industry practitioners, it would be advisable to focus on offering unique and high-value collectibles, clearly communicate the contents and benefits of bundles, and keep an eye on emerging trends and competitors to stay ahead in this dynamic market.