Introduction

The data presented here is sourced from the TikTok US market for the week of 2025/01/26 - 2025/02/01, focusing on the Menswear & Underwear category. This data is crucial as it provides insights into consumer preferences and market trends within this specific segment, helping both consumers and industry players make informed decisions.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Menswear & Underwear category. Sales figures vary significantly, with some products showing higher sold counts while others have relatively lower numbers. Growth trends also differ, with some products experiencing growth while others are facing declines. Price ranges are not uniform either, contributing to the overall complexity of the market landscape.

Detailed Analysis

EKKO BEATERS Cotton Spandex 340gsm Sleeveless Shirt

The EKKO BEATERS sleeveless shirt had a sold count of 4148 and a GMV of 110,000. However, it faced a significant decline of -29.53% in GMV quarter-on-quarter. The classic design of this men's shirt might have initially attracted customers, but perhaps factors such as competition or changing fashion trends could be contributing to the decline.

Men's Regular Fit Patched Detail Textured Knit Tops

This knitwear sweatshirt had a sold count of 3688 and a GMV of 36,800, with a -21.16% decline in GMV qoq. Its all-season appeal and casual style might have been its selling points, but the decline could be due to factors like pricing compared to similar products in the market or a shift in consumer demand towards other styles.

Men's Skull & Letter Print Drop Shoulder Hoodie

With a sold count of 2446 and a GMV of 33,600, this hoodie faced a -22.5% decline in GMV qoq. The fashion casual loose design and suitability for fall and winter might have drawn customers initially. However, competition from other trendy hoodie designs or changes in consumer preferences for prints and styles could be behind the decline.

Men's Colorblock Patchwork Jacquard Button Front Sweater Sweatshirt

This sweater sweatshirt had a sold count of 2445 and a GMV of 39,300, with a -26.12% decline in GMV qoq. Its regular fit and fall & winter suitability are pluses, but the decline could be due to factors like the complexity of its design not appealing to a wider range of customers or pricing that is not competitive enough.

Men's Solid Half Zip Drop Shoulder Essentials Hoodie

Having a sold count of 2345 and a GMV of 28,700, this hoodie had a -15.13% decline in GMV qoq. Its regular fit and suitability for daily wear in fall and winter are good features. The decline might be caused by factors such as a lack of unique selling points compared to other hoodies in the market or changes in consumer preferences for hoodie styles.

Men's Solid Color Patched Zipper Fly Cargo Pants

This cargo pants had a sold count of 2319 and a GMV of 41,600, with an impressive 129.27% growth in GMV qoq. Its regular fit, multi-pocket design, and trendy style for all seasons could be the reasons for its success. It seems to have tapped into the current consumer demand for practical and stylish pants.

Comfrt | Oversized Signature Fit Hoodie

The Comfrt hoodie had a sold count of 2235 and a GMV of 109,500, with a 5.47% growth in GMV qoq. Its oversized and signature fit, along with its claim to relieve stress and anxiety, might be attracting customers. It could be that consumers are increasingly looking for comfortable and unique hoodie options.

Men's 3-Pack Flex Stretch Slim Straight Jeans

These jeans had a sold count of 2195 and a GMV of 65,800, with a 24.08% growth in GMV qoq. The flex stretch feature and the classic denim look with 5 pockets could be the driving factors behind its success. Consumers might be favoring these jeans for their comfort and versatility.

Men's Solid Color Funnel Neck Zip Up Thermal Lined Fleece Jacket

This jacket had a sold count of 2126 and a GMV of 24,800, with a -40.73% decline in GMV qoq. Its regular fit and suitability for fall and winter are good aspects, but the significant decline could be due to factors like a lack of distinctiveness compared to other outerwear options or pricing that is not in line with consumer expectations.

Men's 3 Pack Fleece Active Athletic Jogger Sweatpants

These sweatpants had a sold count of 2043 and a GMV of 37,200, with a -27.62% decline in GMV qoq. The drawstring and active athletic style might have been appealing initially, but the decline could be due to factors such as competition from other jogger sweatpants or changes in consumer preferences for sweatpant styles.

Summary

The Menswear & Underwear industry on TikTok US, as seen from the weekly data of 2025/01/26 - 2025/02/01, is highly competitive and dynamic. Key factors influencing market performance include product design, pricing, and consumer demand trends. For industry practitioners, it is recommended to closely monitor consumer preferences, continuously innovate in product design to stand out, and price products competitively to maintain or improve market share.