Introduction

The data presented here pertains to the Silver Week period of 2025, specifically from 01/19 to 01/25 on TikTok US. The source of this data is Gloda. Understanding this chart data is crucial as it provides valuable insights into the performance of various stores on the TikTok platform, which in turn can impact consumer choices and market dynamics.

Analysis and Conclusions

Data Overview

During the Silver Week of 2025 on TikTok US, we observed a diverse range of sales figures, growth trends, and price ranges among the best-selling stores. Some stores experienced significant growth, while others faced declines. The sales volumes varied widely, with stores like Wang Shuo Fashion Jewelry recording 2.92万 in sales, while others like ECHZI had 5067.08 in sales. The growth rates also differed substantially, from a high of 218.68% for LULU-JEWELRY-USA to a significant decline of -45.99% for Effinny. Price points of the products sold by these stores ranged from as low as $9.71 for ECHZI to as high as $101.81 for Jeulia Jewelry.

Detailed Analysis

Wang Shuo Fashion Jewelry

Wang Shuo Fashion Jewelry had a sales volume of 2.92万 during Silver Week 2025. It also showed a growth rate of 30.25%. With 2344 transactions, it seems to have a relatively broad customer base. The average price of its products was $12.45. The consistent sales and moderate growth could be attributed to factors such as its brand recognition, product variety, and effective marketing strategies on TikTok. It might be offering trendy and affordable jewelry pieces that appeal to a wide range of consumers.

LULU-JEWELRY-USA

LULU-JEWELRY-USA witnessed an astonishing growth rate of 218.68% with a sales volume of 1.45万. However, it had a relatively lower number of transactions at 218. This could imply that it might be focusing on higher-value sales or has a niche customer base that made significant purchases during this period. The higher price point of its products, averaging at $66.39, might also contribute to the overall sales value. Its growth could be due to successful product launches, exclusive offers, or targeted marketing campaigns on TikTok that attracted new customers or encouraged existing ones to make larger purchases.

DRINSPER

DRINSPER had a sales volume of 1.15万 but faced a decline of -9.43%. With 394 transactions, it has a decent customer reach. The average price of its products was $29.19. The decline in sales could be due to various factors such as increased competition, changes in consumer preferences, or ineffective marketing strategies. It might need to reevaluate its product offerings, pricing, or marketing approach to regain its growth momentum on TikTok.

Effinny

Effinny had a sales volume of 1.13万 with a significant decline of -45.99%. It had 142 transactions, indicating a possible shrinking customer base. The relatively high price point of its products, averaging at $79.37, might have been a factor contributing to the decline. Consumers might have been deterred by the higher prices or found better alternatives elsewhere on TikTok. Effinny could consider adjusting its pricing strategy, improving product quality, or enhancing its marketing efforts to reverse the downward trend.

Wish Angol

Wish Angol had a sales volume of 1.11万 and a decline of -31.2%. With 842 transactions, it has a relatively large customer base. The average price of its products was $13.19. The decline could be due to factors like intense competition, changes in consumer tastes, or insufficient marketing innovation. To boost its sales on TikTok, Wish Angol could focus on product differentiation, offering unique deals, and leveraging TikTok's marketing tools more effectively.

Juventus jewelry factory

Juventus jewelry factory had a sales volume of 1.04万 with a growth rate of 42.26%. It had 750 transactions, showing a healthy customer engagement. The average price of its products was $13.81. The growth could be attributed to factors such as improved product quality, trendy designs, and effective marketing campaigns on TikTok. By continuing to innovate and engage with its customers, Juventus jewelry factory can maintain its growth trajectory.

YFN JEWELRY FACTORY

YFN JEWELRY FACTORY had a sales volume of 9613.57 with a growth rate of 26.01%. It had 346 transactions, indicating a moderate customer base. The average price of its products was $27.78. Its growth might be due to factors like offering unique jewelry designs, competitive pricing, and active marketing on TikTok. To further enhance its sales, it could explore expanding its product range or targeting new customer segments.

EUDORA JEWELRY

EUDORA JEWELRY had a sales volume of 7516 with a growth rate of 5.36%. It had 258 transactions, suggesting a relatively stable customer base. The average price of its products was $29.13. The steady growth could be the result of consistent product quality, reliable customer service, and a consistent marketing presence on TikTok. To achieve more significant growth, EUDORA JEWELRY could consider introducing new product lines or enhancing its marketing strategies.

Jeulia Jewelry

Jeulia Jewelry had a sales volume of 6108.88 with a decline of -5.07%. It had 60 transactions, indicating a relatively small customer base. The average price of its products was $101.81. The decline could be due to the high price point deterring many consumers, along with possible competition from other jewelry stores on TikTok. Jeulia Jewelry could consider adjusting its pricing to be more competitive or focusing on niche markets that are willing to pay a premium for its products.

ECHZI

ECHZI had a sales volume of 5067.08 with a growth rate of 202.42%. It had 522 transactions, showing a large and growing customer base. The average price of its products was $9.71. The significant growth could be attributed to offering affordable products that appeal to a wide range of consumers, along with effective marketing on TikTok. To sustain this growth, ECHZI could consider expanding its product line or improving its product quality while maintaining its affordability.

Summary

In conclusion, the TikTok US Silver Week data for best-selling stores in 2025 reveals a highly competitive and dynamic market. Key factors influencing market performance include product quality, pricing, marketing strategies, and the ability to adapt to changing consumer preferences. Stores that experienced growth often had a combination of these factors working in their favor, such as offering trendy products at competitive prices and leveraging effective marketing campaigns on TikTok. For industry practitioners, it is essential to continuously monitor these factors, innovate their product offerings, and refine their marketing strategies to stay competitive and achieve sustainable growth on the TikTok platform.