Introduction

The data presented here focuses on the best-selling stores during the Pearl Week on TikTok U.S., covering the period from 01/19 to 01/25, 2025. The source of this data is crucial as it provides a snapshot of the market trends and consumer preferences within this specific time frame. Understanding this data is significant for both consumers, who can gauge the popularity of different stores, and the market as a whole, as it helps businesses strategize and adapt to the changing dynamics.

Analysis and Conclusions

Data Overview

During Pearl Week 2025 on TikTok U.S., there was a diverse range of performance among the best-selling stores. Sales figures varied widely, with some stores achieving high numbers while others had relatively lower sales. For instance, nexo.shop had sales of 2.03万, while JINGER CRAFTING had sales of 531.6. Growth trends also differed significantly. SEUSUK experienced an astonishing growth rate of 3519.57%, in contrast to LegenDear-Jewelry which had a decline of 57.53%. The price ranges of the products offered by these stores also varied, from as low as $3.41 at Vip New Jewelry to as high as $163.48 at Orientalpearl.

Detailed Analysis

nexo.shop

nexo.shop had sales of 2.03万 during Pearl Week. However, it faced a slight decline of -2.14%. With 692 transactions, it seems to have a decent customer base. The average price of its products was $29.31, and it had a relatively high market share of 48.91%. The decline could potentially be due to increased competition or changes in consumer preferences during that week.

SEUSUK

SEUSUK witnessed an extraordinary growth rate of 3519.57% with sales reaching 4291. With 309 transactions, it managed to capture a significant portion of the market during Pearl Week. The average price of its products was $13.89, which might have been an attractive factor for customers, leading to this remarkable growth. It could have introduced new and appealing products or had an effective marketing strategy on TikTok.

Orientalpearl

Orientalpearl had sales of 3106.06 with a growth rate of 17.02%. It had a relatively small number of transactions 19 but a high number of views 393. The average price of its products was $163.48, which is on the higher side. This could indicate that it caters to a niche market of customers who are willing to pay a premium for its pearl jewelry. The growth might be attributed to its brand reputation or unique product offerings.

CICIDC JEWELRY

CICIDC JEWELRY had sales of 2079.94 but faced a significant decline of -26.65%. With 100 transactions and 212 views, it seems to have lost some ground during Pearl Week. The average price of its products was $20.80. The decline could be due to various factors such as competitors offering better deals, or a change in its marketing approach that didn't resonate with the customers during that week.

Vip New Jewelry

Vip New Jewelry had sales of 1660.82 with a decline of -7.24%. It had a large number of transactions 487 but a relatively low market share of 4.01%. The average price of its products was $3.41, which is quite low. The decline might be because of the perception of lower quality associated with lower-priced products or intense competition from other budget-friendly options.

Katia Designs LLC

Katia Designs LLC had sales of 793.8 with a huge growth rate of 600%. With 19 transactions, it had a relatively small customer base but managed to achieve significant growth. The average price of its products was $41.78. This growth could be due to a unique product line or an effective marketing campaign that caught the attention of TikTok users during Pearl Week.

JINGER CRAFTING

JINGER CRAFTING had sales of 531.6 with a decline of -42.36%. With 17 transactions and 33 views, it seems to have struggled during Pearl Week. The average price of its products was $31.27. The decline could be due to factors like lack of innovation in its product offerings or ineffective marketing compared to its competitors.

Evry Jewels

Evry Jewels had sales of 514.56 with a decline of -22.81%. With 78 transactions and 21 views, it also faced some challenges during Pearl Week. The average price of its products was $6.60. The decline might be related to competition from other jewelers offering similar products at comparable prices or a need for better brand visibility on TikTok.

RiinhooJewelry

RiinhooJewelry had sales of 401.32 with a decline of -22.43%. With 73 transactions and 7 views, it had a relatively small market presence during Pearl Week. The average price of its products was $5.50. The decline could be due to a combination of factors such as limited marketing efforts and competition from other stores.

LegenDear-Jewelry

LegenDear-Jewelry had sales of 369.5 with a significant decline of -57.53%. With 6 transactions and 86 views, it seems to have had a tough time during Pearl Week. The average price of its products was $61.58. The decline could be due to its high price point deterring customers or a lack of effective marketing to reach the right target audience on TikTok.

Summary

The pearl jewelry market on TikTok U.S. during Pearl Week 2025 was highly dynamic. Key factors influencing the market performance of these best-selling stores included pricing, product innovation, marketing strategies, and brand reputation. Stores with lower prices like Vip New Jewelry had a large number of transactions but faced challenges in terms of market share and growth. On the other hand, stores with higher prices like Orientalpearl and LegenDear-Jewelry had to rely on their brand reputation and unique product offerings to attract customers. For industry practitioners, it is crucial to continuously monitor these factors and adapt their strategies accordingly. Offering competitive prices, introducing innovative products, and having an effective marketing campaign on TikTok are essential for success in this highly competitive market.