Introduction

The data presented here focuses on the Beer, Wine & Spirits category within the TikTok U.S. market for the week of 2025/01/19 - 2025/01/25. The source of this data is Gloda, which provides valuable insights into the performance of various stores in this specific category. Understanding this data is crucial for both consumers who are interested in these products and the market players looking to gauge their performance and competitiveness.

Analysis and Conclusions

Data Overview

During the week of 2025/01/19 - 2025/01/25, the Beer, Wine & Spirits category on TikTok U.S. witnessed a diverse range of performance among the best-selling stores. The sales figures varied significantly, with some stores showing strong numbers while others had minimal to no sales. For instance, drinkfoy had a notable performance with a sales figure of 57.98, while many other stores such as GrunkDolfer, Baker and Olive, Gifabelle Store, and numerous others had zero sales. The growth trends also differed, with most stores showing a 0% growth rate during this period. The price ranges of the products offered by these stores also varied, with drinkfoy having an average price of $28.99 and Wine & Vibes at $22.00, while stores with no sales had a $0.00 average price.

Detailed Analysis

drinkfoy

drinkfoy emerged as a top performer in the Beer, Wine & Spirits best-selling stores on TikTok U.S. during the week in question. With a sales figure of 57.98 and a 56.85% share of the total sales volume in this category as indicated by the data, it clearly had a significant presence. The average price of its products was $28.99. One possible reason for its success could be its effective marketing strategies on TikTok, which might have attracted a large number of customers. Additionally, it could be offering a wide range of popular products that are in high demand among consumers in this category.

Wine & Vibes

Wine & Vibes also had a decent showing with a sales figure of 44. Its share of the total sales volume was 43.15%. With an average price of $22.00, it might be targeting a slightly different segment of consumers compared to drinkfoy. Perhaps its product selection is more focused on a particular type of wine or spirit that has a dedicated customer base. Its marketing efforts on TikTok could also be playing a role in driving its sales, although not as strongly as drinkfoy's during this week.

Stores with Zero Sales

There were several stores like GrunkDolfer, Baker and Olive, Gifabelle Store, and many others that had zero sales during the week of 2025/01/19 - 2025/01/25. There could be multiple reasons for this. It could be that they are relatively new to the TikTok U.S. market and have not yet established a significant presence. Their marketing strategies might not be as effective as those of the top performers, failing to reach a wide enough audience. Additionally, the products they offer might not be as appealing or in-demand as those of the successful stores. For example, a store like Golden Leaf Books, which is not typically associated with the Beer, Wine & Spirits category, might be struggling to attract customers looking for these specific products.

Summary

In conclusion, the Beer, Wine & Spirits market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 was dominated by a few key players like drinkfoy and Wine & Vibes, while many other stores struggled to make an impact. Key factors influencing the market performance include effective marketing on TikTok, the range and appeal of the products offered, and the ability to target the right customer segments. For industry practitioners, it is recommended to focus on developing strong marketing campaigns on TikTok, carefully curating product selections to meet consumer demands, and continuously analyzing and adapting to the market trends to stay competitive.