Introduction

The data presented here focuses on the Garden Supplies category within the TikTok U.S. market for the week of 2025/01/19 - 2025/01/25. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various stores dealing with garden supplies. Understanding this data is crucial for both consumers looking for quality products and for market players aiming to strategize and improve their sales.

Analysis and Conclusions

Data Overview

The chart showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling garden supplies stores on TikTok U.S. during the specified week. Some stores experienced significant growth, while others faced declines. The sales volumes vary widely, from as high as 8.32万 in the vevor store to as low as 1.14万 in Leaflooms-US. The growth rates also differ drastically, with HXX007 showing an astonishing 122.81% growth, while DoseofSucculents had a sharp decline of 49.93%.

Detailed Analysis

vevor store: With sales of 8.32万, it was one of the top performers. However, it did experience a decline of -4.09%. This could potentially be due to various factors such as increased competition, changes in consumer preferences, or pricing issues. Despite the decline, it still holds a significant market share with a large number of transactions 1065 and a relatively high average price of $78.08.

Zexcs: Had sales of 3.01万 but faced a massive decline of -47.14%. The relatively low number of transactions 1041 and a lower average price of $28.87 might have contributed to this downward trend. It could be that their product offerings or marketing strategies need to be reevaluated to regain market traction.

EZGarden&Seed: Recorded sales of 2.14万 with a decline of -46.27%. The large number of product views 4556 but low conversion rates only 6 transactions suggest that there might be an issue with converting interested customers into actual buyers. Their relatively low average price of $4.70 could also be a factor affecting profitability.

itsahugedeal: This store had a positive growth of 10.89% with sales of 1.95万. The relatively low number of transactions 543 but a higher average price of $35.88 indicates that they might be targeting a niche market segment that is willing to pay a premium for their products. Their growth could be attributed to effective marketing or unique product offerings.

Honest Seeds Shop: With sales of 1.6万 and a decline of -2.67%, it has a decent number of transactions 1591 and a relatively low average price of $10.06. The decline could be due to factors like changing consumer demands for different types of seeds or competition from other stores offering similar products.

HXX007: This store witnessed an extraordinary growth of 122.81% with sales of 1.43万. The relatively low number of transactions 416 but a high average price of $34.26 suggests that they might have introduced a new and highly desirable product or had a very effective marketing campaign during the week that attracted customers willing to pay a premium.

LUSH&DEW: Had sales of 1.35万 with a decline of -14.74%. The relatively low number of transactions 309 and a high average price of $43.56 could imply that their products are targeted at a specific segment of customers who are less price-sensitive but perhaps more demanding in terms of product quality or uniqueness.

DoseofSucculents: Faced a severe decline of -49.93% with sales of 1.34万. The large number of transactions 1210 initially might suggest a popular product line, but the sharp decline could indicate issues such as quality problems, overpricing, or ineffective marketing strategies that led to a loss of customer trust or interest.

Purived Plant Food: Recorded sales of 1.27万 with a decline of -5.99%. The moderate number of transactions 504 and an average price of $25.18 suggest that they need to focus on either improving their product features or marketing efforts to boost sales and reverse the decline.

Leaflooms-US: Experienced a remarkable growth of 163.34% with sales of 1.14万. The relatively low number of transactions 353 and a high average price of $32.27 indicate that they might have tapped into a new market segment or had a successful marketing push that attracted customers willing to pay a premium for their products.

Summary

The garden supplies market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 was a mix of highs and lows. Key factors influencing market performance include product quality, pricing, marketing strategies, and the ability to adapt to changing consumer preferences. Stores that experienced growth often had unique selling propositions, effective marketing, or were able to target niche market segments. For industry practitioners, it is recommended to closely monitor these factors, continuously innovate their product offerings, and refine their marketing strategies to stay competitive in this dynamic market.