Introduction

The data presented here focuses on the best-selling stores in the Building Supplies category on TikTok U.S. during the week of 01/19 - 01/25, 2025. The source of this data is Gloda, which provides valuable insights into the market dynamics of building supplies on this popular social media platform. Understanding these trends is crucial for both consumers looking for quality products and for market players aiming to stay competitive.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling stores in the Building Supplies category on TikTok U.S. during the specified week. Sales figures vary significantly, with some stores reporting high numbers while others have relatively lower sales. For instance, Nadonli had sales of 6.34万, which was a significant figure compared to some of the other stores. Growth trends also differ widely. Some stores like vevor shop experienced a substantial growth of 34.16%, while others such as Magic.Crack.Filler had a significant decline of -53.53%. Price ranges also vary, with products in these stores being priced from as low as $23.99 in KUUJOJO DIRECT to as high as $119.99 in BennyHome.

Detailed Analysis

Nadonli

Nadonli had the highest sales among the listed stores with 6.34万. However, it also experienced a decline of -10.62%. This could potentially be due to various factors. It might be facing increased competition from other stores that are offering similar building supplies at more competitive prices. Or perhaps there has been a change in consumer demand patterns that Nadonli has not been able to adapt to quickly enough. Despite the decline, it still holds a significant market share with 1669 transactions and a relatively high percentage of 22.9% in some metric though the exact nature of this metric isn't clear from the provided data.

vevor shop

vevor shop showed an impressive growth of 34.16% with sales of 2.01万. This growth could be attributed to several factors. Maybe they have recently introduced new and innovative building supplies products that have caught the attention of consumers on TikTok. Their pricing at an average of $50.06 per item might also be a contributing factor, as it could be seen as a reasonable price point for the quality of products they offer. Additionally, their marketing and promotion strategies on TikTok could be more effective compared to some of their competitors, leading to increased visibility and sales.

BennyHome

BennyHome, on the other hand, had a significant decline of -77.95% with sales of 6719.44. The high price point of their products, averaging $119.99, could be a major deterrent for consumers. In a market where there are likely many alternatives available at lower prices, consumers may be opting for more budget-friendly options. Moreover, their marketing efforts on TikTok might not be as effective as those of their competitors, resulting in lower visibility and subsequently lower sales.

Summary

In conclusion, the building supplies market on TikTok U.S. during the week of 01/19 - 01/25, 2025, was characterized by significant variations in sales performance and growth trends among the best-selling stores. Key factors influencing market performance include pricing, product innovation, and marketing strategies on TikTok. For industry practitioners, it is essential to closely monitor these factors. Stores should focus on offering competitive prices, continuously innovating their product lines, and enhancing their marketing efforts on TikTok to stay competitive and capture a larger share of the market.