Introduction

The data presented here focuses on the Smart Home Systems category within the TikTok U.S. market for the week of 2025/01/19 - 2025/01/25. The source of this data is Gloda, which provides valuable insights into the performance of various stores selling Smart Home Systems. This data is significant for both consumers, as it can guide their purchasing decisions, and for the market, as it reveals trends and competitive landscapes.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling stores of Smart Home Systems on TikTok U.S. during the specified week. Some stores experienced significant growth, while others faced declines.

Detailed Analysis

GHomeSmart

GHomeSmart stands out with an impressive 2.68万 in sales and a remarkable growth rate of 108.76%. With 596 units sold, it seems to have a strong market presence. The average price of its products is $44.95, and it has a high contribution rate of 61.62% to the overall market. This could be due to its effective marketing strategies, quality products that meet consumer demands, or a combination of both.

Wyze

Wyze also had a decent performance with 1.17万 in sales and a growth rate of 7.73%. It sold 211 units, and its products are priced at $55.60 on average. The contribution rate of 26.98% indicates its significant role in the market. Its growth might be attributed to its brand reputation and the features offered by its Smart Home Systems.

Daiertek

Daiertek, on the other hand, faced a decline with a sales figure of 3047.5 and a negative growth rate of -41.37%. Only 530 units were sold, and the average price is $5.75 with a contribution rate of 7.01%. Possible reasons for this decline could include intense competition, issues with product quality, or ineffective marketing.

YX deal

YX deal had a relatively small sales figure of 293.93 but an astonishing growth rate of 600%. It sold only 7 units, and its products are priced at $41.99 with a contribution rate of 0.68%. This significant growth could be due to a recent marketing campaign, a new product launch, or improved product features that caught the consumers' attention.

ImoLazaShop-US

ImoLazaShop-US had sales of 213.99 with a 0% growth rate. It sold just 1 unit priced at $213.99, and its contribution rate is 0.49%. The high price point might be a factor limiting its sales volume, or it could be targeting a niche market segment.

Jahyshowshop

Jahyshowshop had sales of 208.59 with a growth rate of 248%. It sold 21 units, and its products are priced at $9.93 with a contribution rate of 0.48%. The growth could be due to its affordability and effective marketing within its target market.

fengtong-shop

fengtong-shop had sales of 140.88 with a 0% growth rate. It sold 6 units, and its products are priced at $23.48 with a contribution rate of 0.32%. It might need to focus on enhancing its marketing efforts or improving product features to boost sales.

Krystalynthomas

Krystalynthomas had sales of 119.99 with a 0% growth rate. It sold 1 unit priced at $119.99, and its contribution rate is 0.28%. Similar to ImoLazaShop-US, the high price point could be restricting its market penetration.

stokes office

stokes office had sales of 119.99 with a 0% growth rate. It sold 1 unit priced at $119.99, and its contribution rate is 0.28%. It may need to explore different marketing strategies to increase its sales volume.

Etoolcity

Etoolcity had sales of 110.97 with a negative growth rate of -50%. It sold 3 units, and its products are priced at $36.99 with a contribution rate of 0.26%. The decline could be due to various factors such as competition, product quality issues, or ineffective marketing.

Summary

In conclusion, the Smart Home Systems market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 is highly competitive. Key factors influencing market performance include product quality, pricing, marketing strategies, and the ability to meet consumer demands. For industry practitioners, it is recommended to focus on improving product features, setting competitive prices, and implementing effective marketing campaigns to gain a larger market share and drive sales growth.