Introduction

The data presented here focuses on the outdoor furniture category within the TikTok U.S. market for the week of 2025/01/19 - 2025/01/25. The source of this data is TikTok's analytics platform which provides valuable insights into the performance of various stores selling outdoor furniture. This data is significant for both consumers and the market as it helps consumers identify popular stores and products, while for the market, it reveals trends and competition levels among different retailers.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling outdoor furniture stores on TikTok U.S. during the specified week. Some stores experienced significant declines in sales, while others had remarkable growth. The price range also varies widely, from relatively affordable options to more high-end products.

Detailed Analysis

Kullavik

Kullavik had sales of 31,300 units but a significant decline of -25.26%. With 126 products listed, 27 in stock, 7 sold out, and 25 on backorder, the average price was $248.54. The relatively high price might have contributed to the decline in sales, as consumers could be more price-sensitive during this period.

Outvihome

Outvihome had 17,300 units in sales with a -29.14% growth rate. They had 184 products listed, 8 in stock, 3 sold out, and 21 on backorder. The average price of $93.86 was lower than Kullavik's, but still, the decline in sales could be due to factors like competition or changes in consumer preferences.

MyDepot Home

MyDepot Home had sales of 7,155.59 units with a sharp decline of -65.54%. With 41 products listed, 13 in stock, 1 sold out, and 8 on backorder, and an average price of $174.53, the significant drop in sales might be related to issues such as marketing strategies or product availability.

vevor store

vevor store had 5,078.96 units in sales with a -78.14% decline. They had 30 products listed, 43 in stock, 6 sold out, and 11 on backorder. The average price of $169.30 didn't seem to prevent the large drop in sales, suggesting other factors like brand perception or customer service might be at play.

GRAND PATIO

GRAND PATIO had sales of 4,446.36 units with a -31.66% decline. With 20 products listed, 85 in stock, 4 sold out, and 8 on backorder, and an average price of $222.32, the price and competition from other stores could have affected their sales performance.

EROMMY

EROMMY had sales of 3,250.9 units with a -51.19% decline. With 10 products listed, 47 in stock, 2 sold out, and 6 on backorder, and an average price of $325.09, the high price along with other factors like limited product range might have led to the drop in sales.

Ling Rong Home

Ling Rong Home had an outstanding performance with 2,478.6 units in sales and a remarkable growth rate of 178.74%. With 34 products listed, 6 in stock, 1 sold out, and 0 on backorder, and an average price of $72.90, their success could be attributed to factors like offering competitive prices, having a popular product range, or effective marketing on TikTok.

Alaulm

Alaulm had sales of 2,374.08 units with 0% growth. With 4 products listed, 3 in stock, 1 sold out, and 0 on backorder, and an average price of $593.52, the stable sales might be due to a niche market they serve or a loyal customer base.

Costway

Costway had a significant growth rate of 1678.86% with 1,956.57 units in sales. With 11 products listed, 51 in stock, 3 sold out, and 2 on backorder, and an average price of $177.87, their success could be due to a combination of factors like innovative marketing, attractive product offerings, or improved customer experience on TikTok.

Halo furniture

Halo furniture had sales of 1,944 units with a 63% growth rate. With 21 products listed, 3 in stock, 1 sold out, and 0 on backorder, and an average price of $92.57, their growth could be attributed to factors like trendy product designs, positive customer reviews, or effective social media promotion.

Summary

The outdoor furniture market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 was highly dynamic. Factors such as price, product availability, marketing strategies, and customer service had a significant impact on the sales performance of different stores. For industry practitioners, it is crucial to focus on offering competitive prices, maintaining good product availability, implementing effective marketing campaigns on TikTok, and providing excellent customer service to succeed in this competitive market.