Introduction

The data presented here focuses on the Feminine Care category within the U.S. market on TikTok for the week of 2025/01/19 - 2025/01/25. The source of this data is not clearly specified other than being related to the TikTok U.S. market analytics for this particular category. Understanding this data is crucial as it provides insights into consumer preferences and market trends within the Feminine Care sector, which can be valuable for both consumers and market players.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling stores in the Feminine Care category on TikTok during the week of 2025/01/19 - 2025/01/25. Sales figures vary significantly, with some stores reporting relatively high numbers like Salt.Xo with 5.56万 sales, while others have much lower figures such as Seven sheep shop with 2870.95 sales. Growth trends also differ widely, from a significant increase of 438.6% for GOTS to a decline of -75.41% for The Pink Bible. Price ranges span from $12.79 at Oliviaa's Shop to $39.56 at Saalt.

Detailed Analysis

Salt.Xo

Salt.Xo had 5.56万 sales but experienced a -3.15% decline. With 1987 units sold and an average price of $28.01, it holds a 46.5% market share. The decline could potentially be due to various factors such as increased competition, changes in consumer preferences, or marketing strategies that didn't resonate as well during this week.

GOTS

GOTS witnessed an astonishing 438.6% growth with 1.86万 sales. With 571 units sold and an average price of $32.55, it has a 15.53% market share. This significant growth might be attributed to effective marketing campaigns, new product launches, or a sudden increase in consumer awareness and preference for their offerings.

The Pink Bible

The Pink Bible had 1.85万 sales but a sharp -75.41% decline. With 1380 units sold and an average price of $13.37, it holds a 15.42% market share. The drastic decline could be due to issues like negative customer reviews, changes in product quality, or being outperformed by competitors in terms of marketing and product features.

Saalt

Saalt had 4906 sales with a -13.78% decline. With 124 units sold and an average price of $39.56, it has a 4.1% market share. The decline might be related to its relatively high price point compared to some competitors, making it less appealing to price-sensitive consumers.

Seven sheep shop

Seven sheep shop had 2870.95 sales and a -39.09% decline. With 67 units sold and an average price of $42.85, it holds a 2.4% market share. The high price and possible lack of effective marketing could be contributing to its decline.

ABYST Skincare

ABYST Skincare had 2344.51 sales with a 3.1% growth. With 172 units sold and an average price of $13.63, it has a 1.96% market share. The growth could be due to improved product features, better customer service, or successful marketing efforts.

cyberkamel

cyberkamel had 2183.49 sales with a 31.54% growth. With 142 units sold and an average price of $15.38, it has a 1.82% market share. The growth might be attributed to trendy product offerings, engaging social media campaigns, or positive word-of-mouth.

Her Fantasy Box

Her Fantasy Box had 2166.59 sales with a 27.71% growth. With 167 units sold and an average price of $12.97, it has a 1.81% market share. The growth could be due to unique product features, appealing packaging, or effective targeting of the right customer segment.

Oliviaa's Shop

Oliviaa's Shop had 1752.23 sales with 0% growth. With 137 units sold and an average price of $12.79, it has a 1.46% market share. Maintaining a steady performance could be due to consistent product quality and a loyal customer base.

QVC, Inc

QVC, Inc had 1258.74 sales with 0% growth. With 63 units sold and an average price of $19.98, it has a 1.05% market share. Its stable performance might be because of its established brand reputation and wide customer reach.

Summary

The Feminine Care market on TikTok in the U.S. during the week of 2025/01/19 - 2025/01/25 is highly dynamic. Key factors influencing market performance include pricing, marketing strategies, product features, and consumer preferences. For industry practitioners, it is recommended to closely monitor these factors. Those with declining sales should consider reevaluating their marketing approaches, adjusting prices if necessary, and improving product features. Stores with growth should continue to build on their successful strategies to maintain their momentum in this competitive market.