Introduction

The data presented here focuses on the skincare category on TikTok US during the week of 2025/01/26 - 2025/02/01 week 03. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various best-selling skincare stores on the platform. Understanding these trends is crucial for both consumers looking for popular skincare options and for market players aiming to strategize and improve their market presence.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price points among the best-selling skincare stores on TikTok US in week 03 of 2025. Some stores experienced significant growth, while others faced declines. The sales volumes vary widely, from relatively high numbers like 78.26万 for medicube to lower figures such as 14.59万 for Truly Beauty. The growth rates also differ substantially, with Fenty Beauty showing an impressive 252.02% growth, while FrenchPharmacy had a significant decline of 45.68%.

Detailed Analysis

medicube

medicube had sales of 78.26万 in week 03 of 2025. However, it faced a decline of 21.38%. The average price of its products was $43.83, and it had a relatively high number of transactions 1.79万. The reasons for the decline could potentially be due to increased competition from other emerging skincare brands on TikTok, or perhaps changes in consumer preferences towards different product features or marketing strategies that medicube has not adapted to quickly enough.

Fenty Beauty

Fenty Beauty had a remarkable performance with 53.24万 in sales and a staggering 252.02% growth rate. With an average price of $34.31 and 1.55万 transactions, it seems to have tapped into a growing demand on TikTok. This could be attributed to its effective marketing campaigns, innovative product offerings, or its ability to connect with the target audience on the platform in a more engaging way compared to its competitors.

WNP SKINCARE

WNP SKINCARE had sales of 41.66万 but faced a decline of 23.18%. With an average price of $48.21 and 8640 transactions, the decline might be due to factors such as pricing that could be considered relatively high compared to some competitors, or perhaps a lack of distinctiveness in its marketing approach on TikTok, causing it to lose some market share to other brands.

Anua Store US

Anua Store US had sales of 32.58万 and a decline of 25.63%. With an average price of $47.93 and 6796 transactions, the possible reasons for the decline could include not keeping up with the latest trends in skincare on TikTok, or facing challenges in differentiating its products from competitors in terms of both quality and marketing.

Terra Lotus

Terra Lotus had sales of 23.01万 and a decline of 23.65%. With an average price of $20.00 and 1.15万 transactions, the relatively low price point might suggest it targets a different segment of the market. However, the decline could be due to factors like insufficient marketing efforts on TikTok to reach a wider audience or not being able to compete effectively with other brands in terms of product features and quality.

The Ordinary Store

The Ordinary Store had sales of 16.82万 and a decline of 15.04%. With an average price of $14.43 and 1.17万 transactions, its decline could be related to changes in consumer preferences towards more premium or specialized skincare products, as The Ordinary is known for its more basic and affordable offerings. Additionally, competition from other budget-friendly skincare brands on TikTok could also be a factor.

VGO-beauty

VGO-beauty had sales of 16.65万 and a significant decline of 31.8%. With an average price of $46.97 and 3545 transactions, the decline might be due to a combination of factors such as pricing that could be seen as less competitive compared to some rivals, and perhaps not having a strong enough marketing presence on TikTok to maintain or grow its customer base.

Cocomint Beauty

Cocomint Beauty had sales of 16.24万 and a decline of 19.39%. With an average price of $22.84 and 7109 transactions, the possible reasons for the decline could include challenges in standing out among the numerous skincare brands on TikTok, or not adapting quickly enough to changes in consumer demands and preferences.

FrenchPharmacy

FrenchPharmacy had sales of 15.46万 and a large decline of 45.68%. With an average price of $39.06 and 3958 transactions, the significant decline could be due to a variety of factors such as not being able to effectively market its products on TikTok, facing intense competition from other skincare brands, or perhaps having products that do not resonate as strongly with the TikTok user base in terms of features, quality, or price.

Truly Beauty

Truly Beauty had sales of 14.59万 and an impressive growth rate of 136.72%. With an average price of $33.44 and 4362 transactions, its growth could be attributed to its ability to offer unique and appealing skincare products, along with effective marketing strategies on TikTok that have managed to capture the attention of a growing number of users.

Summary

The skincare market on TikTok US in week 03 of 2025 is highly competitive and dynamic. Key factors influencing the market performance of these best-selling stores include pricing, marketing strategies, product innovation, and the ability to adapt to changing consumer preferences. For industry practitioners, it is essential to closely monitor these trends and continuously improve their offerings and marketing efforts on TikTok. Brands that can offer competitive prices, innovative products, and engaging marketing campaigns are more likely to succeed and maintain or grow their market share in this vibrant and evolving skincare market on TikTok US.