Introduction

The data presented here focuses on the makeup category within the TikTok U.S. market for the week of 2025/01/26 - 2025/02/01 week 03. The source of this data provides valuable insights into the performance of various makeup stores, which is of great significance to both consumers and the market as a whole. Consumers can use this information to make informed purchasing decisions, while market players can analyze trends and strategies to stay competitive.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of sales figures, growth trends, and price ranges among the best-selling makeup stores on TikTok U.S. in week 03. Some stores experienced significant growth, while others faced declines. The price range of products also varies widely, from relatively affordable options to higher-end offerings.

Detailed Analysis

Tarte Cosmetics

Tarte Cosmetics had an impressive performance with 145.99万 in sales. It showed a remarkable growth rate of 95.76%. With 5.92万 transactions, it seems to have a strong customer base. The average price of its products is $24.66, which might contribute to its popularity as it offers a balance between quality and affordability. The high growth rate could be attributed to effective marketing strategies on TikTok, engaging product demonstrations, or perhaps the release of new and trendy makeup products.

KimChi Chic Beauty

On the other hand, KimChi Chic Beauty had a sales figure of 27.83万 but faced a decline of -37.38%. Despite having 1.81万 transactions, the negative growth indicates potential challenges. The average price of $15.36 might not be the sole factor affecting its performance. It could be due to increased competition, changes in consumer preferences, or less effective marketing compared to other brands.

uCoolMe Lashes

uCoolMe Lashes had sales of 23.87万 with a decline rate of -30.64%. With 8744 transactions, it has a relatively smaller customer base compared to some others. The average price of $27.30 might be a factor influencing its sales, as it could be considered a bit pricier. Possible reasons for the decline could include emerging competitors in the lash market or a lack of innovation in its product offerings.

ONE SIZE BEAUTY

ONE SIZE BEAUTY achieved 19.04万 in sales with a growth rate of 23.64%. With 7315 transactions, it's showing positive momentum. The average price of $26.02 is in a similar range to some competitors. Its growth could be due to successful product launches, positive word-of-mouth on TikTok, or targeted marketing campaigns that resonate with the target audience.

SACHEU Beauty

SACHEU Beauty had sales of 18.74万 and a significant decline of -42.52%. With 1.25万 transactions, it's facing challenges. The average price of $15.02 is relatively affordable, but other factors like product quality perception, marketing effectiveness, or changes in consumer trends might be affecting its performance negatively.

Fenty Beauty

Fenty Beauty had a strong showing with 17.63万 in sales and a growth rate of 58.14%. With 5048 transactions, it's growing rapidly. The average price of $34.92 is on the higher end, but its brand reputation, innovative products, and effective marketing on TikTok could be driving its success. It might be attracting consumers who are willing to pay a premium for high-quality and trendy makeup.

Forever Bloom skincare

Forever Bloom skincare had sales of 16.95万 with a decline of -18.96%. With 4543 transactions, it's experiencing some setbacks. The average price of $37.32 is relatively high, which could be a deterrent for some consumers. Additionally, competition in the skincare segment of the makeup market might be intense, affecting its sales performance.

MAANGE Beauty Tool

MAANGE Beauty Tool had sales of 16.13万 and a decline of -38.46%. With 1.36万 transactions, it's facing difficulties. The average price of $11.88 is relatively affordable, but factors like product functionality, marketing reach, and competition from other beauty tools could be contributing to its decline.

Wonderskin Beauty

Wonderskin Beauty had sales of 15.24万 with a growth rate of 0.63%. With 7103 transactions, it's maintaining a steady presence. The average price of $21.45 is in a mid-range. Its growth could be due to consistent product quality, effective customer service, or a combination of marketing efforts on TikTok that keep it relevant in the market.

Jeffree Star Cosmetics

Jeffree Star Cosmetics had sales of 14.84万 with a decline of -30.94%. With 5.17万 transactions, it's facing challenges. The average price of $2.87 is extremely low, which might attract budget-conscious consumers, but other factors like brand reputation issues or competition from similar low-cost brands could be affecting its performance negatively.

Summary

The makeup industry on TikTok U.S. in week 03 is highly competitive and dynamic. Key factors influencing market performance include product quality, price, marketing strategies, and consumer preferences. For industry practitioners, it's crucial to continuously monitor these factors. Brands that are experiencing growth should continue to innovate and engage with their audience on TikTok. Those facing declines need to reevaluate their strategies, perhaps by improving product quality, adjusting prices, or enhancing their marketing efforts to regain market share and stay competitive in this vibrant makeup market.