Introduction

The data presented here focuses on the best-selling stores for large home appliances on TikTok during the week of 01/19 - 01/25 in 2025. This data is crucial as it provides insights into consumer preferences and market trends within the large home appliances category on this popular social media platform. Understanding these trends can be beneficial for both consumers looking for the best deals and stores aiming to optimize their sales strategies.

Analysis and Conclusions

Data Overview

The sales figures for the best-selling stores in the large home appliances category on TikTok during this week vary significantly. EUHOMY leads with 2.16 thousand units sold, showing a growth rate of 25.32%. On the other hand, some stores like wioboy experienced a decline of 63.21% with 3,999.57 units sold. The price ranges also differ, from as low as $5.91 for Premium Home Plus to as high as $224.99 for costway online shop.

Detailed Analysis

EUHOMY

EUHOMY had an impressive performance with 2.16 thousand units sold and a growth rate of 25.32%. This could potentially be due to its effective marketing strategies on TikTok, appealing product features, or competitive pricing. With 114 units in stock initially, 13 sold in a certain period, 2 restocked, and 23 in a particular state the exact nature of these states isn't clear from the data, it seems to have managed its inventory well. The average price of $189.86 might also be a factor contributing to its success, as it could strike a balance between affordability and quality for consumers.

Costway

Costway sold 1.21 thousand units with a growth rate of 1.21%. While its growth isn't as significant as EUHOMY's, it still holds a prominent position among the best-selling stores. With 70 units in stock initially, 13 sold, 3 restocked, and 14 in a specific state, its inventory management also seems to be in play. The average price of $173.49 might attract a certain segment of consumers who are looking for mid-range priced large home appliances.

Ranein-lifestyle

Ranein-lifestyle had a remarkable growth rate of 343.05% with 5,156.97 units sold. This exponential growth could be attributed to a recent marketing campaign that went viral on TikTok, or perhaps the introduction of a new and highly desirable product line. With 36 units in stock initially, 16 sold, 4 restocked, and 10 in a particular state, it managed to capitalize on the market demand during this week.

Soffiya Pro

Soffiya Pro sold 4,888.38 units with a growth rate of 9.45%. Despite having a large number of units in stock initially 537, only 3 were sold in a certain period, 2 restocked, and 1 in a particular state. The extremely low average price of $9.10 might be targeting budget-conscious consumers, but it also indicates that the sales volume might be more dependent on volume rather than high profit margins per unit.

Costway.US

Costway.US sold 4,229.74 units with a growth rate of 49.49%. This shows a strong performance, possibly due to its localized strategies for the US market. With 26 units in stock initially, 22 sold, 8 restocked, and 3 in a particular state, it seems to have a good understanding of the local demand and supply dynamics. The average price of $162.68 positions it well in the market.

wioboy

wioboy had a significant decline in sales with a -63.21% growth rate, selling 3,999.57 units. This could be due to various factors such as increased competition, a change in consumer preferences, or an ineffective marketing strategy on TikTok. With 97 units in stock initially, 3 sold, 2 restocked, and 1 in a particular state, it might need to reevaluate its approach to regain market share.

costway online shop

costway online shop sold 3,824.83 units with a decline of -35.66%. With 17 units in stock initially, 14 sold, 5 restocked, and 3 in a particular state, it faces challenges similar to wioboy. The high average price of $224.99 might be a deterrent for some consumers, especially in a competitive market where alternatives with lower prices are available.

Premium Home Plus

Premium Home Plus sold 3,410.07 units with a decline of -13.23%. With a large number of units in stock initially 577, only 1 was sold in a certain period, 1 restocked, and 4 in a particular state. The extremely low average price of $5.91 targets the budget segment, but it might need to work on its marketing and product visibility to increase sales.

Simzlife

Simzlife had an outstanding growth rate of 359.14% with 2,846.44 units sold. This could be due to a unique selling proposition that caught the attention of TikTok users. With 14 units in stock initially, 9 sold, 2 restocked, and 3 in a particular state, it managed to make a significant impact on the market during this week.

MDhand

MDhand sold 2,365.04 units with a significant decline of -80.64%. With 376 units in stock initially, 2 sold, 1 restocked, and 0 in a particular state, it clearly needs to reevaluate its business strategies to turn around its sales performance.

Summary

In conclusion, the large home appliances market on TikTok during week 01/19 - 01/25 in 2025 is highly dynamic. Key factors influencing the market performance include effective marketing strategies on TikTok, pricing, inventory management, and the ability to adapt to changing consumer preferences. For industry practitioners, it is recommended to closely monitor these trends, invest in engaging marketing campaigns on TikTok, optimize pricing strategies, and ensure efficient inventory management to stay competitive in this market.