Introduction

The data presented here focuses on the best-selling food supplement stores on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. The source of this data is Gloda, which provides valuable insights into the performance of these stores within the TikTok platform. This information is significant for both consumers, who can make more informed choices about the products they purchase, and the market as a whole, as it reveals trends and patterns that can impact business strategies.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling food supplement stores on TikTok U.S. during the specified week. Some stores experienced significant growth, while others faced declines. The price of the products offered by these stores also varies widely, with some having relatively high prices and others being more affordable.

Detailed Analysis

MaryRuth's

MaryRuth's had sales amounting to 222.91万 during the week, but unfortunately, it faced a significant decline of -64.85%. With an average price of $88.98 and a growth rate of 11.59%, it's possible that factors such as increased competition or changes in consumer preferences could have contributed to this decline. The store had 174 units sold in one category, 78 in another, and 973 in a third, with a total of 3.23万 units sold in various categories.

BetterAlt

On the other hand, BetterAlt showed a positive growth trend with a 36.79% increase in sales, reaching 101.54万. With an average price of $31.39 and a growth rate of 5.28%, it seems to be capitalizing on something that its competitors might be missing. It sold 3.23万 units in total, with 96 units in one category, 70 in another, and 705 in a third.

Zoyava

Zoyava had sales of 100.98万 but a decline of -22.54%. With an average price of $72.40 and a growth rate of 5.25%, it's likely that factors like pricing or marketing strategies need to be reevaluated. It sold 1.39万 units in total, with 66 units in one category, 38 in another, and 290 in a third.

Micro Ingredients

Micro Ingredients had sales of 100.56万 with a decline of -16.43%. With an average price of $32.00 and a growth rate of 5.23%, it might need to look into what's causing the dip in sales. It sold 3.14万 units in total, with 152 units in one category, 107 in another, and 678 in a third.

Goli Nutrition

Goli Nutrition had sales of 84.23万 with a decline of -4.8%. With an average price of $23.96 and a growth rate of 4.38%, it could be facing challenges such as changing consumer demands. It sold 3.51万 units in total, with 54 units in one category, 19 in another, and 1585 in a third.

Reus Research

Reus Research had sales of 78万 with a significant decline of -30.39%. With an average price of $39.99 and a growth rate of 4.06%, it clearly needs to address the issues causing this sharp drop. It sold 1.95万 units in total, with only 1 unit in one category, 1 in another, and 328 in a third.

O Positiv

O Positiv had sales of 73.79万 with a growth of 13.57%. With an average price of $23.42 and a growth rate of 3.84%, it's doing something right. It sold 3.15万 units in total, with 39 units in one category, 35 in another, and 493 in a third.

Snap Supplements

Snap Supplements had sales of 62.88万 with a decline of -13.88%. With an average price of $50.97 and a growth rate of 3.27%, it may need to tweak its strategies. It sold 1.23万 units in total, with 109 units in one category, 43 in another, and 245 in a third.

Clean Nutra

Clean Nutra had sales of 46.67万 with a decline of -19.3%. With an average price of $64.64 and a growth rate of 2.43%, it might be facing difficulties in attracting customers. It sold 7221 units in total, with 93 units in one category, 77 in another, and 531 in a third.

Triquetra

Triquetra had sales of 46.62万 with a decline of -19.97%. With an average price of $55.03 and a growth rate of 2.42%, it also needs to figure out how to reverse the downward trend. It sold 8472 units in total, with 58 units in one category, 42 in another, and 227 in a third.

Summary

The food supplement industry on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 was a mixed bag of growth and decline. Key factors influencing market performance include pricing, consumer demand, and competition. For industry practitioners, it's crucial to closely monitor these factors and adapt their strategies accordingly. Stores that are experiencing growth should continue to build on their success, while those facing declines need to reevaluate their marketing, pricing, and product offerings to regain their footing in the market.