Introduction

The data presented here focuses on the Fish & Aquatic Supplies category on TikTok in the U.S. market for the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various stores within this niche, which is of great significance to both consumers looking for quality aquatic supplies and the market as a whole, as it reveals trends and preferences.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling stores in the Fish & Aquatic Supplies category. Sales figures vary widely, from a high of 1.57万 in Hygger Aquarium Store to a relatively lower figure like 671.96 in Yixi Trading. Growth trends also differ significantly, with some stores experiencing substantial growth such as vevor store with a 68.4% increase, while others like AQQA Aquarium Store faced a decline of 30.09%. Price ranges are also diverse, with products ranging from as low as $4.28 in Yixi Trading to as high as $190.59 in vevor store.

Detailed Analysis

Hygger Aquarium Store

Hygger Aquarium Store had the highest sales volume of 1.57万 during the week. It also showed a growth rate of 14.07%. With 490 transactions and a relatively high average price of $31.98, it seems to have a strong customer base. The high sales could be attributed to factors such as a wide range of quality products, good customer service, and effective marketing on TikTok. Its significant growth might indicate an increasing popularity or successful promotional campaigns during this period.

vevor store

vevor store witnessed an impressive 68.4% growth in sales, reaching 952.95. However, it had a relatively low number of transactions at 5. The high average price of $190.59 might suggest that it specializes in higher-end or more specialized aquatic supplies. Its growth could potentially be due to targeting a niche market segment that is growing on TikTok, or perhaps it had a particularly successful product launch during the week.

AQQA Aquarium Store

AQQA Aquarium Store, on the other hand, faced a decline of 30.09% in sales, with a figure of 2509.51. It had 94 transactions. The average price of $26.70 is in the mid-range. The decline could be a result of increased competition, changes in consumer preferences, or ineffective marketing strategies. It might need to reevaluate its product offerings and marketing approach to regain its market share.

tofu’s tanks

tofu’s tanks had a significant growth rate of 34.68% with sales of 1170.03. It had a relatively small number of transactions at 30, but a high average price of $39.00. This could imply that it offers premium or unique products that are attracting customers willing to pay a higher price. Its growth might be due to word-of-mouth on TikTok or targeted marketing towards a specific group of aquatics enthusiasts.

Summary

In conclusion, the Fish & Aquatic Supplies market on TikTok in the U.S. during the week of 2025/01/19 - 2025/01/25 is highly competitive and diverse. Key factors influencing store performance include product quality, pricing, marketing strategies, and the ability to adapt to changing consumer preferences. For industry practitioners, it is crucial to continuously monitor these factors. Stores with high growth rates like vevor store and tofu’s tanks can serve as examples of successful adaptation and targeting of specific market segments. Meanwhile, those facing declines like AQQA Aquarium Store need to reevaluate and make necessary adjustments to their business models to stay competitive in this dynamic market.