Introduction

The data presented here focuses on the Reptile & Amphibian Supplies category on TikTok U.S. for the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various stores within this niche market. Understanding this data is crucial for both consumers looking for quality reptile and amphibian supplies and for market players aiming to gauge their competitiveness and identify trends.

Analysis and Conclusions

Data Overview

During the week of 2025/01/19 - 2025/01/25, we observed a diverse range of sales performance among the stores in the Reptile & Amphibian Supplies category on TikTok U.S. Some stores showed significant sales figures, while others had relatively low or even zero sales. The growth trends also varied, with most of the top-performing stores showing a 0% growth rate during this specific week. The price ranges of the products offered by these stores also differed, with some having higher average prices per unit and others offering more budget-friendly options.

Detailed Analysis

Underground Reptiles

Underground Reptiles emerged as a leading store in terms of sales volume, with a total of 135.68 in sales. Despite having a 0% growth rate during this week, it maintained a dominant position. It had 3 transactions, with an average price per unit of $45.23. This store seems to have a good understanding of the market demand for reptile and amphibian supplies, possibly offering a wide range of products that appeal to a large customer base. Its relatively high average price per unit might indicate that it offers higher-quality or more specialized products.

Geckopia

Geckopia also had a notable performance with 33.88 in sales. Similar to Underground Reptiles, it had a 0% growth rate. With 1 transaction and an average price per unit of $33.88, it might be focusing on a specific segment of the reptile and amphibian supplies market. Perhaps it specializes in certain types of products that have a dedicated customer following, which could explain its consistent sales despite a single transaction during the week.

Kay-Kwatics & Exotics

Kay-Kwatics & Exotics had sales of 32.5. Again, a 0% growth rate was observed. With 2 transactions and an average price per unit of $16.25, it seems to be catering to a different set of customers compared to the previous two stores. The lower average price per unit might suggest that it offers more affordable options or a different range of products that attract customers looking for value for money in the reptile and amphibian supplies market.

Aquarium Part

Aquarium Part had sales of 18.39 with a 0% growth rate. With 1 transaction and an average price per unit of $18.39, it appears to be a store that might be more niche in its offerings. It could be that it specializes in a particular type of reptile or amphibian supply that has a specific customer base, but not as broad as some of the other leading stores.

Other Stores with Zero Sales

There were several stores such as VelvetShine, Avangtar Craft, Shellysthriftstore, Juany, Relapet, and Gladys Amelida that had zero sales during the week of 2025/01/19 - 2025/01/25. There could be various reasons for this. It might be that they are relatively new to the market and still building their customer base. Or perhaps they have not yet optimized their product offerings or marketing strategies on TikTok to attract customers effectively. It could also be that the competition from the more established stores is too intense, making it difficult for them to gain visibility and sales.

Summary

In conclusion, the Reptile & Amphibian Supplies market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 showed a clear divide between the top-performing stores and those struggling to make sales. Key factors influencing the market performance include product range, pricing, and the ability to target the right customer segments. For industry practitioners, it is recommended to focus on understanding the market demand thoroughly, offering a diverse range of products at competitive prices, and optimizing their TikTok presence to increase visibility and attract more customers. By doing so, they can hope to improve their sales performance and gain a stronger foothold in this niche market.