Introduction

The data presented here focuses on the Solar & Wind Power category within the TikTok U.S. market for the week of 2025/01/26 - 2025/02/01. The source of this data is Gloda, which provides valuable insights into the performance of various stores in this niche sector. Understanding this data is crucial for both consumers who are interested in solar and wind power products and the market players looking to gauge their competitiveness and identify trends.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of sales figures, growth trends, and price ranges among the best-selling stores in the Solar & Wind Power category on TikTok U.S. during the specified week. Some stores experienced significant growth, while others faced declines. The price points of the products offered by these stores also vary widely, from relatively inexpensive options to more high-end, costly products.

Detailed Analysis

SOLPERK

SOLPERK had sales of $6038.44 with a growth rate of 0.83%. It had 112 transactions, with a relatively balanced distribution across different product categories perhaps, as indicated by the various numbers related to product breakdowns. The average price of its products was $53.91, and it had a market share of 28.87%. The moderate growth could be attributed to consistent consumer demand for its offerings, along with effective marketing on TikTok to reach its target audience.

gncwarehouse

gncwarehouse, on the other hand, had sales of $2447.83 but faced a significant decline of -27.27%. With 17 transactions and a higher average price of $143.99, it had a market share of 11.7%. The decline might be due to factors such as increased competition, changes in consumer preferences, or ineffective marketing strategies during the week.

vevor store

vevor store witnessed an astonishing growth of 217.29% with sales reaching $2274.67. It had 23 transactions and an average price of $98.90, with a market share of 10.87%. This remarkable growth could be the result of a successful product launch, aggressive marketing on TikTok, or tapping into a previously untapped segment of the market.

EcoFlow Technology Inc.

EcoFlow Technology Inc. had sales of $1920.5 with a growth rate of 33.04%. With 7 transactions and a relatively high average price of $274.36, it had a market share of 9.18%. The growth might be due to its reputation for quality products in the solar and wind power domain, along with targeted marketing efforts on TikTok to attract customers.

SOLUPUP

SOLUPUP had sales of $1782.94 but experienced a sharp decline of -48.8%. With 41 transactions and a lower average price of $43.49, it had a market share of 8.52%. The decline could be due to issues such as product quality concerns, poor customer service, or being outcompeted by other stores in terms of marketing and pricing.

MHPOWOS

MHPOWOS had sales of $1584.73 with no growth 0%. It had 7 transactions and a high average price of $226.39, with a market share of 7.58%. The static growth could imply that it has a stable but perhaps not expanding customer base, and it may need to reevaluate its marketing and product strategies to drive growth.

Hongyang trading

Hongyang trading had sales of $661.5 with a growth rate of 31.16%. It had 85 transactions, albeit with a lower average price of $7.78, and a market share of 3.16%. The growth could be due to its ability to offer budget-friendly options to a large number of customers, perhaps leveraging TikTok's wide reach to target price-sensitive consumers.

EcoFlow Direct

EcoFlow Direct had sales of $568 with a growth rate of 10.72%. With 2 transactions and a high average price of $284.00, it had a market share of 2.72%. The growth might be attributed to its brand reputation and targeted marketing towards a niche segment of customers who are willing to pay a premium for its products.

bornerwhite

bornerwhite had sales of $469.22 with a decline of -19.86%. It had 25 transactions and a relatively low average price of $18.77, with a market share of 2.24%. The decline could be due to factors like intense competition in the lower price segment, or ineffective marketing to stand out among similar offerings.

DOKIO Solar US

DOKIO Solar US had sales of $359.96 with an impressive growth rate of 170%. It had 4 transactions and an average price of $89.99, with a market share of 1.72%. The significant growth could be the result of a new product introduction, effective marketing campaigns on TikTok, or capitalizing on a growing trend within the solar and wind power market.

Summary

The Solar & Wind Power market on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 was characterized by a mix of growth and decline among the best-selling stores. Key factors influencing market performance include product quality, pricing, marketing strategies on TikTok, and the ability to adapt to changing consumer preferences. For industry practitioners, it is recommended to closely monitor these factors, continuously improve product offerings, and develop innovative marketing campaigns on TikTok to stay competitive and drive growth in this dynamic market.