Introduction

The data presented here focuses on the Luggage & Bags category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various stores within this category. Understanding this data is crucial for both consumers looking for popular luggage and bags options and for market players aiming to gauge their competitiveness in this segment.

Analysis and Conclusions

Data Overview

The sales figures in the Luggage & Bags category on TikTok U.S. during the specified week show a diverse range. Stores like QK BAG had a GMV Gross Merchandise Volume of 26.71 thousand, while others such as Western Cowgirl had a GMV of 9.21 thousand. The growth trends also vary significantly. For instance, Phoinikas experienced a 12.22% growth in GMV qoq Quarter over Quarter, whereas Lovevook Bags had a significant decline of 50.84% in GMV qoq. The average price of products across these stores also spans a wide range, from $16.25 at QK BAG to $119.43 at UUH.

Detailed Analysis

QK BAG

QK BAG had a relatively high GMV of 26.71 thousand during the week. However, it did experience a 7.72% decline in GMV qoq. With 1.64 thousand sold count and an average price of $16.25, it seems to be targeting a more budget-conscious market segment. The relatively high sold product count of 268 might indicate a diverse product range that appeals to a wider customer base.

Rainbow Boutique LLC

Rainbow Boutique LLC had a GMV of 23.18 thousand with a significant 19.25% decline in GMV qoq. The sold count was 1.06 thousand, and the average price was $21.84. The lower product count of 57 compared to some other stores might suggest a more focused product offering, but the decline in sales could be due to various factors such as increased competition or changes in consumer preferences.

Phoinikas

Phoinikas stood out with a 12.22% growth in GMV qoq, reaching a GMV of 16.67 thousand. With a sold count of 7816 and an average price of $21.32, it appears to be doing something right in terms of marketing and product appeal. The extremely low product count of 6 might indicate a highly specialized or unique product that is attracting a large number of customers.

Summary

In the Luggage & Bags market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25, the industry performance was quite diverse. Key factors influencing the market performance include pricing strategies, product variety, and the ability to adapt to changing consumer preferences. For industry practitioners, it is recommended to closely monitor these factors. Stores with declining sales might need to reevaluate their product offerings and marketing strategies, while those with growth should continue to build on their successes. Understanding the trends and performance of different stores can help in making informed decisions to stay competitive in this dynamic market.