Introduction

The data presented here pertains to the health category on TikTok US for the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various stores within the health market on this popular social media platform. Understanding this data is crucial for both consumers who are interested in health products and the market players looking to gauge their performance and strategize accordingly.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling health stores on TikTok US during the specified week. The GMV Gross Merchandise Volume of these stores varies significantly, with MaryRuth's having a GMV of 222.91万, while Triquetra has a GMV of 46.62万. The growth rates also differ widely, for instance, BetterAlt shows a positive growth rate of 36.79% in GMV qoq Quarter over Quarter, while Reus Research has a significant decline of 30.39%.

The average price of products sold by these stores also varies. Stores like MaryRuth's have an average price of $88.98, while O Positiv has an average price of $23.42. The sold count, which indicates the number of products sold, ranges from 7248 for Clean Nutra to 3.51万 for Goli Nutrition.

Detailed Analysis

MaryRuth's

MaryRuth's had a GMV of 222.91万 during the week of 2025/01/19 - 2025/01/25. However, it experienced a significant decline of 64.85% in GMV qoq. Despite this decline, it still had a relatively high average price of $88.98 and a sold count of 2.51万. The possible reasons for the decline could be increased competition, changes in consumer preferences, or issues related to marketing strategies. It might need to reevaluate its pricing, product offerings, or promotional activities to regain its growth momentum.

BetterAlt

BetterAlt, on the other hand, showed a positive growth trend with a 36.79% increase in GMV qoq, reaching a GMV of 101.54万. It had a sold count of 3.23万 and an average price of $31.39. This growth could be attributed to effective marketing campaigns on TikTok, appealing product features, or a better understanding of consumer needs. It should continue to build on these strengths to maintain its growth and potentially increase its market share.

Zoyava

Zoyava had a GMV of 100.98万 with a decline of 22.54% in GMV qoq. Its sold count was 1.39万 and the average price was $72.40. The decline might be due to factors such as competitors offering similar products at more attractive prices or a lack of innovation in its product line. To reverse this trend, Zoyava could consider product diversification, price adjustments, or enhancing its brand visibility on TikTok.

Summary

The health market on TikTok US during the week of 2025/01/19 - 2025/01/25 was characterized by a mix of growth and decline among the best-selling stores. Key factors influencing market performance include pricing, product features, marketing strategies, and consumer preferences. For industry practitioners, it is essential to closely monitor these factors and adapt their business strategies accordingly. Stores experiencing growth should focus on maintaining their momentum through continuous improvement and innovation, while those facing decline need to identify the root causes and take corrective actions such as adjusting prices, enhancing product features, or revamping their marketing campaigns on TikTok.