Introduction

The data presented here focuses on the Food & Beverages category within the TikTok US market for the week of 2025/01/19 - 2025/01/25. The source of this data is TikTok's internal analytics system, which provides valuable insights into the performance of various stores in this sector. Understanding this data is crucial for both consumers, who can discover popular and reliable stores, and for market players, who can strategize based on the trends and performance of their competitors.

Analysis and Conclusions

Data Overview

The sales figures among the best-selling Food & Beverages stores on TikTok US during this week show significant variation. The top store, The Dodo Chocolates, recorded a GMV Gross Merchandise Volume of $458,600, with a remarkable 41.68% growth quarter-on-quarter QoQ. On the other hand, some stores like Prime Bites Protein Treats faced a decline of 53.3% in GMV. The sold count also varies widely, from 10,400 for The Dodo Chocolates to 3,275 for Prime Bites Protein Treats. The average price of products across these stores ranges from a low of $4.23 at The Loaded Tea Shop to a high of $44.58 at BetterAlt.

Detailed Analysis

The Dodo Chocolates

The Dodo Chocolates emerged as the top performer with a high GMV and significant QoQ growth. This could be attributed to various factors such as effective marketing on TikTok, a strong brand image, and high-quality products. With only 5 product offerings but a sold count of 10,400, it indicates that their products are in high demand and perhaps have a wide appeal among TikTok users. The average price of $44.03 might also suggest that they target a more premium segment of the market.

Prime Bites Protein Treats

Prime Bites Protein Treats, in contrast, experienced a sharp decline in GMV. This could be due to increased competition in the protein treats segment, changes in consumer preferences towards other types of food and beverages, or ineffective marketing strategies. Despite having 24 product offerings, the sold count was only 3,275, which might imply that their products are not resonating as well with the TikTok audience as they once did. The average price of $37.41 might also be a factor if it is not competitively priced compared to similar products in the market.

BUILT.BAR

BUILT.BAR had a GMV of $150,000 with a 171.49% QoQ growth. This significant growth could be the result of a successful marketing campaign on TikTok, perhaps featuring popular video bloggers. With 25 product offerings and a sold count of 5,001, it shows that they are gaining traction in the market. The average price of $30.00 positions them in a mid-range price segment, which might be appealing to a broader range of consumers.

Summary

The Food & Beverages market on TikTok US during the week of 2025/01/19 - 2025/01/25 was a mix of success stories and challenges. Key factors influencing the market performance include effective marketing on TikTok, product quality, pricing, and the ability to adapt to changing consumer preferences. For industry practitioners, it is recommended to closely monitor the trends on TikTok, invest in engaging marketing campaigns, continuously improve product quality, and price products competitively to stay ahead in this dynamic market.