Introduction

The data presented here is sourced from the TikTok US market for the week of 2025/01/19 - 2025/01/25, specifically focusing on the Toys & Hobbies category. Understanding this data is crucial as it provides insights into consumer preferences and market dynamics within this popular segment on TikTok.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance among the best-selling stores in the Toys & Hobbies category on TikTok US. The GMV Gross Merchandise Volume varies significantly, with stores like Joyfy-US reporting a GMV of 12.59万, while others such as BRICHER have a GMV of 3.85万. Growth trends also differ widely, with some stores experiencing substantial growth like TLDonline with a 3734.13% increase in GMV qoq Quarter over Quarter, while others like POPMART US SHOP had a -61.97% decline. The average price of products sold across these stores also spans a wide range, from $8.99 at JM Cube Art to $110.16 at FanttikRide.

Detailed Analysis

Joyfy-US

Joyfy-US had a GMV of 12.59万 with a -11.96% decline in GMV qoq. It sold 6509 units, with 59 different products sold out of a total of 130 products. The average price was $19.35. The decline in GMV qoq could potentially be due to various factors such as increased competition, changes in consumer preferences, or ineffective marketing strategies. Despite the decline, it still remains one of the top-performing stores in the category, suggesting it has a loyal customer base.

POP MART USSHOP

POP MART USSHOP had a GMV of 10.42万 with a significant 42.75% growth in GMV qoq. It sold 1255 units, with 86 different products sold out of 243 products. The average price was $83.06. The growth could be attributed to successful marketing campaigns on TikTok, appealing product designs that resonate with the target audience, or perhaps the introduction of new and popular product lines.

TLDonline

TLDonline witnessed an astonishing 3734.13% growth in GMV qoq, with a GMV of 6.78万. It sold 2035 units, with only 2 products being sold, albeit in large quantities. The average price was $33.34. This extreme growth might be due to a viral product or a highly effective marketing push that led to a sudden surge in demand for their specific offerings.

TokmocOfficial

TokmocOfficial had a GMV of 6.47万 with a 61.49% growth in GMV qoq. It sold 1552 units, with 22 different products sold out of 53 products. The average price was $41.67. The growth could be a result of targeted advertising on TikTok, positive customer reviews, or a combination of both, which led to increased visibility and subsequent sales.

Summary

In the Toys & Hobbies category on TikTok US during the week of 2025/01/19 - 2025/01/25, the market performance was highly variable among the best-selling stores. Key factors influencing the performance included marketing strategies, product variety and uniqueness, and the ability to adapt to changing consumer preferences. For industry practitioners, it is essential to focus on creating engaging content on TikTok to increase brand visibility, continuously innovate product offerings, and closely monitor consumer feedback to stay ahead in this competitive market.