Introduction

The data presented here focuses on the Pet Supplies category on TikTok US during the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various pet supplies stores on the platform. Understanding this data is crucial for both consumers looking for quality pet products and for market players aiming to gauge the market trends and competition.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and average prices among the best-selling pet supplies stores on TikTok US during the specified week. For instance, the GMV Gross Merchandise Volume varies significantly from store to store. Some stores like Meowant had a GMV of 17.86万, while others like Potaroma Pets had a GMV of 3.95万. The growth rates also differ widely, with Freezbone experiencing an 83.11% growth in GMV qoq Quarter over Quarter, while Geoorood pet shop had a significant decline of -69.46%.

Detailed Analysis

Meowant

Meowant, with a GMV of 17.86万, had a -27.76% decline in GMV qoq. Despite this decline, it still managed to have a relatively high average price of $210.09 per item. The store sold 850 items, with 11 different products being sold out of a total of 25 product offerings. The relatively lower sold count ratio of 7.95% might indicate that their products are higher-end or targeted at a specific segment of pet owners. The decline in GMV qoq could potentially be due to factors such as increased competition, changes in marketing strategies, or shifts in consumer preferences.

Lesure Pet

Lesure Pet had a GMV of 8.68万 with a 6.45% growth in GMV qoq. Their average price was $49.13, and they sold 1767 items. With 12 products sold out of 25, and a sold count ratio of 3.86%, they seem to have a more affordable product range that appeals to a wider range of consumers. The growth in GMV qoq could be attributed to effective marketing on TikTok, perhaps through engaging video content by their video bloggers they had 109 video bloggers, which led to increased visibility and sales.

Freezbone

Freezbone witnessed an impressive 83.11% growth in GMV qoq, reaching a GMV of 8.47万. Their average price was $14.64, and they sold a large number of items 5786. With 18 products sold out of 38, and a sold count ratio of 3.77%, they likely offer budget-friendly pet supplies that are in high demand. The significant growth could be due to a combination of factors such as new product launches, aggressive marketing campaigns, or tapping into a previously untapped segment of the pet supplies market on TikTok.

Summary

The pet supplies industry on TikTok US during the week of 2025/01/19 - 2025/01/25 was characterized by diverse performance among the best-selling stores. Key factors influencing market performance include pricing, marketing strategies, and the ability to meet consumer demands. For industry practitioners, it is recommended to closely monitor these factors. Stores with declining GMV qoq should reevaluate their marketing and product strategies, while those with growth should continue to build on their success. Additionally, leveraging the power of TikTok's video bloggers can significantly enhance product visibility and drive sales in the highly competitive pet supplies market.