Introduction

The data presented here focuses on the Beauty & Personal Care category within the TikTok US market for the week spanning from 2025/01/19 to 2025/01/25. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various stores in this highly competitive sector. Understanding these trends is crucial for both consumers, who can make more informed purchasing decisions, and for market players, who can strategize better to enhance their market presence.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of performance among the best-selling stores in the Beauty & Personal Care category on TikTok US during the specified week. The Gross Merchandise Volume GMV varies significantly from store to store. For instance, Tarte Cosmetics had a GMV of 145.99万, while WNP SKINCARE had a GMV of 41.66万. The Quarter-on-Quarter QoQ growth rates also differ widely, with some stores like Fenty Beauty showing an impressive 172.08% growth, while others such as wavytalk experienced a decline of 37.24%.

The average price of products sold across these stores also varies. Stores like medicube had an average price of $45.15, while BoomBoom had an average price of $19.72. The sold count ratio, which indicates the proportion of products sold relative to the total available products, also varies among the stores, highlighting differences in consumer demand and purchasing patterns.

Detailed Analysis

Tarte Cosmetics

Tarte Cosmetics emerged as a top performer with a GMV of 145.99万 and a significant QoQ growth rate of 95.76%. It sold 5.92万 units of products during the week. The relatively high average price of $24.66 might suggest that consumers are willing to pay a premium for their products. This could be due to factors such as brand reputation, product quality, or effective marketing on TikTok. The large number of video bloggers associated with the brand 1149 could also have contributed to its high sales, as they likely played a role in promoting the products to a wider audience.

Fenty Beauty

Fenty Beauty had an outstanding QoQ growth rate of 172.08% with a GMV of 76.64万. It sold 2.17万 units. The average price of $35.39 seems to be within a reasonable range that attracts consumers. The brand's success could be attributed to its innovative product offerings, strong brand image, and effective use of TikTok as a marketing platform. With 280 video bloggers associated with it, the brand was able to gain significant visibility and drive sales.

wavytalk

On the other hand, wavytalk faced a decline with a QoQ growth rate of -37.24% and a GMV of 80万. It sold 1.85万 units. The average price of $43.16 might have been a factor contributing to the decline if it was perceived as too high by consumers. Additionally, the relatively lower number of video bloggers 672 associated with the brand could have limited its reach and impact on sales compared to other top-performing brands.

Summary

In conclusion, the Beauty & Personal Care market on TikTok US during the week of 2025/01/19 - 2025/01/25 was characterized by a mix of growth and decline among the best-selling stores. Key factors influencing market performance include brand reputation, product quality, pricing, and the effectiveness of marketing on TikTok through video bloggers. For industry practitioners, it is essential to focus on building a strong brand image, offering high-quality products at competitive prices, and collaborating with influential video bloggers to increase brand visibility and drive sales. By understanding these trends and taking appropriate actions, businesses can better position themselves in this dynamic and competitive market.