Introduction

The data presented here focuses on the home supplies category within the TikTok US market for the week of 2025/01/19 - 2025/01/25. The source of this data is not clearly specified other than being related to TikTok's analytics for this particular segment. Understanding this chart data is crucial for both consumers who are interested in popular home supplies products and for market players looking to gauge the performance of different stores in this category.

Analysis and Conclusions

Data Overview

During the week of 2025/01/19 - 2025/01/25, various home supplies stores on TikTok US exhibited diverse sales figures, growth trends, and price ranges. The GMV Gross Merchandise Volume of these stores ranged from $86,600 Raybee Furniture to $271,400 Mavwicks Fragrances LLC. Growth rates also varied significantly, with some stores experiencing substantial growth like R & W Co. with a 26.93% increase in GMV qoq Quarter over Quarter, while others faced significant declines such as VTOPMART-TT with a -50.78% decrease in GMV qoq. The average price of products sold by these stores also differed, from as low as $9.72 Mavwicks Fragrances LLC to as high as $65.89 Muddy Mat.

Detailed Analysis

Mavwicks Fragrances LLC

Mavwicks Fragrances LLC had a GMV of $271,400 during the week, but unfortunately, it faced a -34.67% decline in GMV qoq. With 27,900 units sold and an average price of $9.72, it's possible that increased competition or changes in consumer preferences might have contributed to this decline. Despite the drop, it still managed to maintain a relatively high sold count ratio of 3.74%.

R & W Co.

R & W Co. showed a strong performance with a GMV of $239,700 and a 26.93% increase in GMV qoq. They sold 19,600 units at an average price of $12.22. This growth could be attributed to effective marketing strategies on TikTok, perhaps leveraging popular video bloggers they had 137 video blogger count to promote their home supplies products, thereby increasing their visibility and driving sales.

Muddy Mat

Muddy Mat had a GMV of $210,700 with a -23.26% decline in GMV qoq. Their sold count was relatively low at 3,198 units, but the average price of their product was a high $65.89. This could suggest that their product might be a higher-end or niche home supply item, which may have a more limited customer base but commands a higher price point. However, the decline in sales could indicate challenges in reaching a wider audience or competition from more affordable alternatives.

Summary

The home supplies market on TikTok US during the week of 2025/01/19 - 2025/01/25 was a dynamic one, with stores experiencing a wide range of sales performances and growth trends. Key factors influencing market performance included pricing strategies, the ability to leverage TikTok's marketing channels effectively through video bloggers, and understanding and adapting to changing consumer preferences. For industry practitioners, it's essential to closely monitor these factors. Stores that can offer competitive prices while maintaining quality, engage with popular video bloggers to increase product visibility, and stay attuned to consumer demands are more likely to succeed in this competitive market. Additionally, those facing declines should analyze their data carefully to identify areas for improvement, whether it's adjusting pricing, enhancing marketing efforts, or diversifying their product offerings.