Introduction

The data presented here focuses on the Sports & Outdoor category on TikTok US for the week of 01/19 - 01/25, 2025. The source of this data is not clearly specified in the given information, but it provides valuable insights into the performance of various stores within this category. Understanding these trends is crucial for both consumers looking for popular products and for market players aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

The sales figures among the best-selling Sports & Outdoor stores on TikTok US during this week show significant variation. The GMV Gross Merchandise Volume ranges from a high of $132.86 million for Halara US to a low of $25.88 million for Comfrt. Growth trends also differ widely, with some stores experiencing significant declines such as HOTWAVEUS with a -27.88% change in GMV qoq Quarter over Quarter, while others like LICHICO had a remarkable 35.17% growth. The average price of products sold also varies, from a relatively low $20.35 for Sports-Girl to a high of $204.36 for LICHICO.

Detailed Analysis

Halara US

Halara US had the highest GMV at $132.86 million, yet it faced a significant decline of -46.55% in GMV qoq. With 3.79 million sold count and an average price of $35.06, it seems that despite the high volume of sales, factors such as market saturation, competition, or changes in consumer preferences might have contributed to this decline. The store offers a range of products with 508 product count and 142 sold product count, indicating a diverse product line but perhaps challenges in maintaining growth.

LICHICO

LICHICO stands out with a 35.17% growth in GMV. Although its sold count is relatively low at 2355 compared to some other stores, its high average price of $204.36 might suggest that it focuses on higher-end or specialized Sports & Outdoor products. With only 20 product count and 12 sold product count, it likely caters to a niche market segment that is growing steadily during this period.

Yagudfitness

Yagudfitness experienced a 28.07% growth in GMV, reaching $26.5 million. With 2860 sold count and an average price of $92.67, it appears to be finding success in a particular segment of the Sports & Outdoor market. Its 29 product count and 10 sold product count indicate a focused product offering that is resonating with consumers, potentially due to unique features or targeted marketing.

Summary

The Sports & Outdoor market on TikTok US during the week of 01/19 - 01/25, 2025, shows a diverse landscape of best-selling stores. Key factors influencing market performance include product pricing, the range and specialization of product offerings, and the ability to adapt to changing consumer preferences. For industry practitioners, it is essential to closely monitor these trends. Stores with declining sales might need to reevaluate their product lines, marketing strategies, or pricing. On the other hand, those experiencing growth can look to further capitalize on their success by expanding their product range or targeting new customer segments.