Introduction

The data presented here pertains to the Muslim Fashion week on TikTok U.S. during the period of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various stores within the Muslim fashion niche on the TikTok platform. This information is significant for both consumers, who can gauge popular stores and products, and the market as a whole, enabling businesses to understand their standing and make informed decisions.

Analysis and Conclusions

Data Overview

During the Muslim Fashion week on TikTok U.S. from 2025/01/19 to 2025/01/25, we witnessed a diverse range of sales performance among the best-selling stores. The Gross Merchandise Volume GMV varied significantly, with LumosModesty leading the pack with a GMV of $6971.57. Some stores like sooroyalty showed an impressive growth rate of 248.11% in GMV quarter-on-quarter qoq, while others like FITH - Modest Workout Apparel had a decline of 38.44% qoq. The average price of products also differed, ranging from $14.31 at ZANZEA CHOICE to $89.99 at Al Ghuraba Threads.

Detailed Analysis

LumosModesty

LumosModesty emerged as a top performer with a GMV of $6971.57 and a 26.07% qoq growth. It had 425 units sold, with 8 sold products out of a total of 11 products. The store had 13 video bloggers associated with it. The average price of its products was $16.40. The relatively high number of units sold and the decent growth rate could be attributed to factors such as its wide product range, effective marketing by the associated video bloggers, and perhaps a competitive pricing strategy that appealed to a large customer base within the Muslim fashion market on TikTok U.S.

sooroyalty

sooroyalty had a remarkable growth in GMV with 248.11% qoq increase, reaching a GMV of $2516.8. It sold 98 units, had 20 products in total with 4 sold products, and only 1 video blogger. The average price was $25.68. The significant growth might be due to a recent marketing push that caught the attention of consumers, or it could have introduced new and trendy products that were in high demand during the Muslim Fashion week. However, the relatively low number of video bloggers compared to other top stores might suggest that there is room for further expansion in its marketing efforts on TikTok.

Al Ghuraba Threads

Al Ghuraba Threads had a GMV of $2429.73 with a 0% qoq growth. It sold only 27 units, had 2 products in total with 1 sold product, and no video bloggers. The average price of its product was $89.99. The high average price could be a factor contributing to the relatively low number of units sold. It might target a niche market segment within the Muslim fashion market that is willing to pay a premium for its products. However, to increase its sales volume, it could consider strategies like introducing more affordable product lines or increasing its marketing presence on TikTok to reach a wider audience.

FITH - Modest Workout Apparel

FITH - Modest Workout Apparel had a GMV of $2336.66 with a -38.44% qoq decline. It sold 127 units, had 7 products in total with 3 sold products, and 2 video bloggers. The average price was $18.40. The decline in GMV could be due to increased competition in the modest workout apparel segment during the Muslim Fashion week. It might need to reevaluate its product offerings, pricing strategy, or marketing approach to regain its market share and boost sales.

Summary

In conclusion, the Muslim fashion market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 was characterized by a mix of growth and decline among the best-selling stores. Key factors influencing market performance included pricing, marketing efforts through video bloggers, and the ability to offer trendy and in-demand products. For industry practitioners, it is recommended to closely monitor market trends, adapt pricing strategies according to the target market segment, and invest in effective marketing campaigns on TikTok to increase brand awareness and drive sales. Additionally, stores should continuously evaluate and update their product offerings to stay competitive in this dynamic market.