Introduction

The data presented here focuses on the best-selling womenswear and underwear stores on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various stores in this specific category within the TikTok U.S. market. Understanding this data is crucial for both consumers who are interested in trendy womenswear and underwear options and for market players looking to gauge their competition and market trends.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling stores. In terms of GMV Gross Merchandise Volume, we see values ranging from 20.9 thousand CAKES body to 54.95 thousand Comfrt. The GMV quarter-on-quarter qoq growth rates also vary significantly, with some stores experiencing declines such as SHAPSHE with a -39.83% qoq decrease, while others like chicme had a 2.08% increase. The sold count, which indicates the number of items sold, varies from 5644 SHAPSHE to 2.46 thousand YOZY. The average price of products sold across these stores also differs, with prices ranging from $15.49 YOZY to $54.43 Freckled Poppy.

Detailed Analysis

Comfrt

Comfrt had a GMV of 54.95 thousand but experienced a -21.11% qoq decline. With a sold count of 1.24 thousand and an average price of $44.19, it seems that despite having a relatively high average price, the decline in GMV could potentially be due to factors such as increased competition or a shift in consumer preferences during the week. The store had 16 products in total, with 13 of them being sold products, and 360 video bloggers promoting their items.

YOZY

YOZY had a GMV of 38.16 thousand with a -15.24% qoq decline. It had a higher sold count of 2.46 thousand compared to some other stores, but with an average price of $15.49, which is relatively low. This could suggest that they are targeting a more budget-conscious consumer segment. The large number of products 3725 with 1489 sold products and 1150 video bloggers indicates a significant presence on TikTok, but the decline in GMV might be due to market saturation or changes in consumer behavior.

Hsia-Bras

Hsia-Bras had a GMV of 36.39 thousand and a significant -31.11% qoq decline. With a sold count of 1.39 thousand and an average price of $26.09, the decline could be attributed to various factors such as ineffective marketing strategies or competition from other similar stores. The store had 92 products, 72 of which were sold products, and 480 video bloggers promoting them.

Summary

The womenswear and underwear market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 was highly competitive and dynamic. Key factors influencing the market performance of these best-selling stores included pricing, the number of products available, and the effectiveness of marketing through video bloggers. Stores that had a combination of competitive pricing, a diverse product range, and a strong presence of video bloggers promoting their products tended to perform better. For industry practitioners, it is recommended to closely monitor consumer preferences, continuously update product offerings, and invest in effective marketing strategies to stay competitive in this vibrant market.