Introduction

The data presented here is sourced from the Kids' Fashion week on TikTok in the US, spanning the period from 01/19 - 01/25, 2025. This data offers valuable insights into the performance of various stores within the kids' fashion category on TikTok. It is of great significance to both consumers, who can gauge popular and reliable stores, and the market as a whole, as it helps identify trends and areas of growth or decline.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling stores in the kids' fashion category on TikTok during the specified week. The Gross Merchandise Volume GMV varies significantly, with BIG ELEPHANT Apparel reporting a GMV of 1.56万, while Comfrt had a GMV of 3120. Growth trends also differ widely, from a significant decline of -41.24% for Drecage Store to a remarkable increase of 566.67% for Comfrt. The average price of products sold across these stores ranges from $9.44 at didida girl to $39.00 at Comfrt.

Detailed Analysis

BIG ELEPHANT Apparel

BIG ELEPHANT Apparel had a GMV of 1.56万 during the week of 01/19 - 01/25, 2025. However, it experienced a -28.01% decline in GMV quarter-on-quarter qoq. With 522 units sold and an average price of $29.87, the store's performance might have been affected by various factors. It could be due to increased competition, changes in consumer preferences, or ineffective marketing strategies. Despite the decline, it still holds a significant position with a sold count ratio of 14.79%.

little western boutique

On the other hand, little western boutique showed a strong performance with a GMV of 9269.1 and a remarkable 51.67% increase in GMV qoq. It sold 318 units with an average price of $29.15. The store's growth could be attributed to its ability to meet current consumer demands in kids' fashion, perhaps through offering trendy designs or effective marketing on TikTok. Its sold count ratio of 8.79% indicates a healthy level of sales within the market.

TTYAOVO

TTYAOVO had a GMV of 6626.73 with a relatively stable performance, showing only a -0.08% change in GMV qoq. It sold 379 units at an average price of $17.48. The store's consistent performance might suggest that it has a loyal customer base or offers products that are in consistent demand. Its sold count ratio of 6.29% reflects its standing within the competitive kids' fashion market on TikTok.

UPORPOR

UPORPOR reported a GMV of 3969.68 and a -16.96% decline in GMV qoq. With 157 units sold at an average price of $25.28, the store's decline could be due to factors such as not adapting quickly enough to changing fashion trends or facing stronger competition. Its sold count ratio of 3.77% indicates a need for improvement in its market position.

cocokidsclothing

cocokidsclothing had an impressive growth with a GMV of 3645.09 and a staggering 176.91% increase in GMV qoq. It sold 156 units with an average price of $23.37. This significant growth could be the result of a successful marketing campaign, introduction of new and popular products, or better understanding of consumer needs. Its sold count ratio of 3.46% shows its emerging prominence in the kids' fashion market on TikTok.

Comfrt

Comfrt had a GMV of 3120 with an astonishing 566.67% increase in GMV qoq. It sold 80 units at an average price of $39.00. The store's remarkable growth could be due to its unique product offerings, effective marketing strategies on TikTok, or targeting a niche market segment within kids' fashion. Its sold count ratio of 2.96% highlights its growing influence in the market.

Crocs

Crocs, a well-known brand, had a GMV of 3002.2 with a 7.9% increase in GMV qoq. It sold 84 units at an average price of $35.74. The brand's growth could be attributed to its strong brand recognition, consistent product quality, and effective marketing on TikTok. Its sold count ratio of 2.85% reflects its continued popularity in the kids' fashion market.

didida girl

didida girl had a GMV of 2501.61 with a 43.64% increase in GMV qoq. It sold 265 units at an average price of $9.44. The store's growth might be due to offering affordable and trendy products that appeal to a wide range of consumers. Its sold count ratio of 2.37% indicates its growing presence in the kids' fashion market on TikTok.

Pig Baby

Pig Baby had a GMV of 2144.2 with a remarkable 545.82% increase in GMV qoq. It sold 150 units at an average price of $14.29. The store's explosive growth could be the result of innovative marketing, unique product offerings, or tapping into an emerging trend in kids' fashion. Its sold count ratio of 2.03% shows its increasing importance in the market.

Drecage Store

Drecage Store had a GMV of 2126.48 with a significant -41.24% decline in GMV qoq. It sold 152 units at an average price of $13.99. The store's decline could be due to various reasons such as poor product selection, ineffective marketing, or inability to keep up with changing consumer preferences. Its sold count ratio of 2.02% reflects its current challenges in the kids' fashion market on TikTok.

Summary

In conclusion, the kids' fashion market on TikTok during the week of 01/19 - 01/25, 2025, was a dynamic landscape with stores experiencing a wide range of growth and decline. Key factors influencing market performance include product quality, pricing, marketing strategies, and the ability to adapt to changing consumer preferences. For industry practitioners, it is crucial to closely monitor these factors. Stores that can offer trendy and high-quality products at competitive prices, while effectively marketing on TikTok, are likely to succeed. Those facing challenges should reevaluate their strategies, focus on improving product offerings, and enhance their marketing efforts to regain or improve their market position.