Introduction

The data presented here focuses on the Textiles & Soft Furnishings category within the TikTok U.S. market for the week of 2025/01/19 - 2025/01/25. The source of this data is TikTok's analytics system which provides valuable insights into the performance of various stores in this specific category. This data is significant for both consumers and the market as it helps consumers identify popular stores and products, while for the market, it reveals trends and competitive landscapes.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of sales figures, growth trends, and price ranges among the best-selling stores in the Textiles & Soft Furnishings category on TikTok U.S. during the specified week. The gross merchandise volume GMV varies significantly from store to store, with some experiencing growth while others facing declines. The average price of products also differs, indicating a wide range of offerings in terms of quality and price points.

Detailed Analysis

Bedsure

Bedsure had a GMV of $257,900 during the week of 2025/01/19 - 2025/01/25. However, it experienced a -4.84% quarter-on-quarter QoQ decline. With 9,001 units sold and an average price of $28.65, it seems that despite the decline, it still maintains a significant market share. The possible reason for the decline could be increased competition or changes in consumer preferences towards other products or stores in the category.

TilDreams

TilDreams, on the other hand, had a GMV of $169,800 with a remarkable 15.29% QoQ growth. It sold 7,313 units at an average price of $23.22. The growth could be attributed to effective marketing strategies on TikTok, such as engaging video content by video bloggers that attracted more customers. Additionally, it might have introduced new and appealing products during this period.

GENIMO

GENIMO had a GMV of $152,400 but faced a significant -28.58% QoQ decline. With only 1,638 units sold and an average price of $93.02, the high price point might have been a factor contributing to the decline. Consumers might have been more inclined towards more affordable options in the Textiles & Soft Furnishings category during this week.

Lux Decor Collection

Lux Decor Collection had a GMV of $141,800 with a -46.24% QoQ decline. It sold 6,635 units at an average price of $21.38. The large decline could be due to various factors such as poor product reviews, changes in marketing strategies that didn't resonate with consumers, or the emergence of stronger competitors.

Shilucheng Home

Shilucheng Home had a GMV of $129,600 with a 31.24% QoQ growth. It sold 3,413 units at an average price of $37.98. The growth might be a result of offering unique products, good customer service, or effective use of TikTok's marketing channels to reach a wider audience.

Yem home

Yem home had a GMV of $128,800 with a 3.63% QoQ growth. It sold 4,100 units at an average price of $31.41. The consistent growth could be due to maintaining a good reputation for quality products and reliable service, which kept customers coming back and also attracted new ones.

Northpeak

Northpeak had a GMV of $127,800 with a 52.42% QoQ growth. It sold 2,969 units at an average price of $43.04. The significant growth could be attributed to a combination of factors such as innovative product designs, aggressive marketing on TikTok, and perhaps offering exclusive deals or discounts that appealed to consumers.

Utopia Deals

Utopia Deals had a GMV of $126,800 with a -23.8% QoQ decline. It sold 4,722 units at an average price of $26.86. The decline might be due to issues such as inventory management problems, less engaging marketing content, or facing stronger competition from other stores.

CHUAI Home Bedding

CHUAI Home Bedding had a GMV of $113,200 with a 16.63% QoQ growth. It sold 4,669 units at an average price of $24.24. The growth could be a result of improved product quality, better brand recognition through TikTok marketing, or offering a wider range of products to meet different consumer needs.

WeCharmer Store

WeCharmer Store had a GMV of $83,300 with a 27.44% QoQ growth. It sold 2,078 units at an average price of $40.07. The growth might be due to effective use of video bloggers to promote their products, creating engaging content that caught the attention of TikTok users and led to increased sales.

Summary

In the Textiles & Soft Furnishings market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25, the industry is characterized by a mix of growth and decline among different stores. Key factors influencing market performance include pricing, product quality, marketing strategies on TikTok, and consumer preferences. For industry practitioners, it is recommended to closely monitor consumer trends, continuously improve product quality, and develop engaging marketing content on TikTok to attract more customers and maintain a competitive edge.