Introduction

The data presented here focuses on the Pre-Owned category on TikTok US during the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various stores within this niche market. Understanding this data is crucial for both consumers looking for great deals on pre-owned items and for market players aiming to optimize their strategies.

Analysis and Conclusions

Data Overview

The sales figures among the best-selling stores in the Pre-Owned category on TikTok US during this week show significant diversity. The GMV Gross Merchandise Volume ranges from $8,816 at Foreign Objects to $29,200 at Reunited Luxury. Growth trends also vary widely, with some stores experiencing substantial growth like BaggyBlissShop with a 3574.69% GMV qoq Quarter over Quarter increase, while others like LAW DIVINE LUX had a -52.68% decline. The average price of products sold also differs, from $288.71 at plug - shop tech to $2923.20 at Reunited Luxury.

Detailed Analysis

Reunited Luxury

Reunited Luxury stands out with a GMV of $29,200 and a remarkable 295.62% GMV qoq growth. Despite having only 10 sold items and a relatively small product count of 791, it managed to achieve a high average price of $2923.20. This could indicate that they deal in high-end, luxury pre-owned items that attract a niche but lucrative customer base. The sold count ratio of 11.42% suggests that a significant portion of their available inventory was sold during this week.

plug - shop tech

With a GMV of $26,300, plug - shop tech had a -22.23% GMV qoq decline. They had 91 sold items, a product count of 37, and 15 video bloggers. The relatively low average price of $288.71 might imply that they focus on more affordable pre-owned tech products. The decline in GMV could be due to various factors such as increased competition or changes in consumer preferences towards other stores or product types.

BaggyBlissShop

BaggyBlissShop experienced an astonishing 3574.69% GMV qoq growth, reaching a GMV of $14,700. With only 10 sold items and a product count of 130, it seems to have had a few high-value sales. The average price of $1466.20 supports this notion. This store might have had a successful marketing campaign or introduced a particularly desirable pre-owned product line during this week that led to such explosive growth.

Summary

The Pre-Owned market on TikTok US during the week of 2025/01/19 - 2025/01/25 shows a dynamic landscape. Key factors influencing store performance include the type of pre-owned products offered luxury vs. more affordable, pricing strategies, and the ability to attract customers through effective marketing, as seen by the varying growth rates and sales figures of different stores. For industry practitioners, it would be advisable to closely monitor these trends, focus on product quality and uniqueness, and develop targeted marketing campaigns to stand out in this competitive market.