Introduction

The data presented here focuses on the collectibles category within the TikTok US market for the week of 2025/01/19 - 2025/01/25. The source of this data is not specified in the given information, but it provides valuable insights into the performance of various stores dealing with collectibles on TikTok. Understanding this data is crucial for both consumers who are interested in collectibles and the market players looking to optimize their strategies.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of performance metrics among the best-selling stores in the collectibles category on TikTok US during the specified week. The Gross Merchandise Volume GMV varies significantly from store to store. For instance, TradersShop had a GMV of $220,100, while CantStopTCG had a GMV of $113,300. The Quarter-on-Quarter QoQ growth rates also differ widely. Some stores like CantStopTCG experienced an astonishing 257.92% QoQ growth, while others like Calipokehouse had a -10.11% QoQ decline. The average price of products sold also spans a broad range, from $58.19 at Troosh24 to $1332.74 at CantStopTCG.

Detailed Analysis

TradersShop

TradersShop had a GMV of $220,100 with a 46.01% QoQ growth. It sold 2341 items, with 57 different products being sold. The store had no video bloggers associated with it during this week. The average price of its products was $94.01. The relatively high GMV and positive growth rate could be attributed to factors such as a wide product range, effective marketing strategies, or a loyal customer base. The absence of video bloggers might suggest that their sales are driven more by other marketing channels or word-of-mouth within the collectibles community.

Crippen Rippen

Crippen Rippen had a GMV of $211,600 with a 6.83% QoQ growth. They sold 2296 items and had 58 different products sold. There was 1 video blogger associated with the store. The average price of their products was $92.14. The presence of a video blogger could potentially contribute to their sales, perhaps by creating engaging content that attracts customers. However, the relatively modest growth rate compared to some other stores might indicate that they need to further optimize their marketing or product offerings.

Calipokehouse

Calipokehouse had a GMV of $180,900 with a -10.11% QoQ decline. They sold 2477 items and had 80 different products sold. There was 1 video blogger associated with the store. The average price of their products was $73.05. The decline in GMV could be due to various factors such as increased competition, changes in consumer preferences, or ineffective marketing strategies. The store might need to reevaluate its product mix and marketing approach to reverse this trend.

Summary

The collectibles market on TikTok US during the week of 2025/01/19 - 2025/01/25 shows a dynamic landscape with stores experiencing a wide range of performance in terms of GMV, growth rates, and average product prices. Key factors influencing market performance include effective marketing strategies, the presence of video bloggers for promotion, product variety, and understanding and adapting to changing consumer preferences. For industry practitioners, it is recommended to closely monitor these factors. Stores with declining GMV should consider reevaluating their marketing and product strategies, while those with high growth rates can look to further capitalize on their success by expanding their reach and product offerings.