Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market, specifically focusing on the home appliances category during the week of 2025/01/19 - 2025/01/25. This data is of great significance as it provides insights into the consumer preferences and market trends within the home appliances sector on TikTok, which can be extremely valuable for both consumers looking for popular products and industry practitioners aiming to understand the market dynamics.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of home appliances with varying sales figures, growth trends, and price ranges. For instance, the number of units sold varies from as low as 312 for the Teant powerful Mattress Bed Vacuum Cleaner to as high as 2161 for the Dreo Space Heaters for Indoor. The GMV Gross Merchandise Volume also shows a wide spread, with values ranging from $4,430.23 for the 2 Pack Hand Warmers Magnetic Rechargeable to $10.99 million for the Sirena Twister Air Purifier. The growth rates, measured as GMV QoQ Quarter on Quarter, also differ significantly, with some products experiencing extremely high growth like the Rechargeable Fabric Shaver Electric Lint Remover with a growth rate of 201.74% and others having more moderate growth such as the [2025 New Year Specials] Belibuy Handheld Cordless Car Vacuum Cleaner with a growth rate of 47.22%.

Detailed Analysis

Rechargeable Fabric Shaver Electric Lint Remover

This product sold 1466 units during the week, achieving a GMV of $1.8 million with an astonishing growth rate of 201.74%. The high growth could be attributed to several factors. Firstly, its features such as the LED display, large capacity container, and 3-settings control make it a convenient and efficient tool for removing lint from clothes. Additionally, being marketed as a Christmas gift idea might have increased its appeal during the holiday season, leading to higher sales.

Wearable Heating Electric Blanket

The Wearable Heating Electric Blanket sold 1433 units and had a GMV of $5.73 million with a growth rate of 151.41%. Its soft faux fur and cozy sherpa material, along with features like 7 heat levels and 4H auto off, make it an attractive option for consumers during the winter months. The mention of it being a perfect present for various winter holidays like Thanksgiving, Christmas, and New Year also likely contributed to its sales success.

2 Pack Hand Warmers Magnetic Rechargeable

With 634 units sold and a GMV of $4,430.23 and a growth rate of 94.23%, these hand warmers offer 3 heat settings and have a smart chip for safe heat up to 20+ hours. Their portability and suitability for outdoor activities like skiing and camping, along with being a great winter gift option, have likely driven their sales.

Twister Air Purifier Black

The Twister Air Purifier sold 1127 units and had a GMV of $3.64 million with a growth rate of 92.01%. Its multiple functions such as being a water filter air washer, essential oil aroma diffuser with LED night light, and small air cleaner for various odors and pets make it a versatile product. The marketing as a perfect present for Thanksgiving, Christmas, and New Year Gift might have also boosted its sales.

Dreo Space Heaters for Indoor

This portable electric heater sold 2161 units and had a GMV of $9.09 million with a growth rate of 80.42%. Its features like the thermostat, 1-12H timer, eco mode and fan mode, along with its 1500W PTC Ceramic fast safety energy efficient design, make it a popular choice for heating indoor spaces such as offices and bedrooms.

Sirena Twister Air Purifier Black

The Sirena Twister Air Purifier sold 2198 units and had a GMV of $10.99 million with a growth rate of 50.68%. Similar to the other air purifier, its functions as a water filter air cleaner, essential oil aroma diffuser with LED night light, and for dealing with smoke and pets make it appealing. However, its growth rate is relatively lower compared to some other products, which could be due to market saturation or increased competition in the air purifier segment.

[2025 New Year Specials] Belibuy Handheld Cordless Car Vacuum Cleaner

This vacuum cleaner sold 353 units and had a GMV of $5,182.04 with a growth rate of 47.22%. Its 6000PA high power and 2 in 1 portable design are its selling points. However, the relatively lower sales and growth rate could be due to factors such as limited target market only for cars compared to other home appliances that have broader applications.

Teant powerful Mattress Bed Vacuum Cleaner

The Teant powerful Mattress Bed Vacuum Cleaner sold 312 units and had a GMV of $2.71 million with a growth rate of 47.17%. Its features like the UV-C light, 600W & 16Kpa strong suction, and HEPA filter make it a useful tool for cleaning mattresses and beds. The relatively lower sales could be due to its specific application and perhaps less widespread need compared to other general home appliances.

Rechargeable Fabric Shaver With Stainless Stell 6-Leaf Blade

This fabric shaver sold 423 units and had a GMV of $5,324.77 with a growth rate of 42.88%. Similar to the other fabric shaver, its features like the 3-speed and LED display make it a useful lint and sweater shaver. The growth rate might be affected by the presence of other similar products in the market.

R.W.FLAME Electric Fireplace Heater

The R.W.FLAME Electric Fireplace Heater sold 543 units and had a GMV of $8.09 million with a growth rate of 37.29%. Its features like 12 flame colors/ 4 flame colors, 3D realistic flame effects, adjustable brightness and heating mode, along with its overheating safe design, remote, timer, and ETL Certified energy efficient design make it an attractive option for adding warmth and ambiance to a room.

Summary

Overall, the home appliances market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a vibrant picture. Key factors influencing market performance include product features, marketing as holiday gifts, and energy efficiency for heating and cleaning appliances. For industry practitioners, it is recommended to focus on enhancing product features, leveraging holiday marketing opportunities, and highlighting energy-efficient aspects to stay competitive in this dynamic market.