Introduction

The data presented here is sourced from TikTok's analytics for the DIY category in the US market, specifically covering the week from 2025/01/19 to 2025/01/25. This data is of great significance as it provides valuable insights into the consumer preferences and market trends within the DIY sector on TikTok. It helps both consumers to stay updated on popular products and industry practitioners to strategize their marketing and product offerings.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of DIY products with varying sales figures, growth trends, and price ranges. Some products have experienced remarkable growth in a short period, while others have shown steady yet significant progress.

Detailed Analysis

Political-themed Stickers

Products like the "4 PCS/SET Donald Trump 2024 Bill Credit Card Sticker, Debit Card Skin Cover, Credit Card Skin Cover" and "VP DJT Tariff FAFO Stickers - 24pcs - 2" Round" have seen substantial growth. The "4 PCS/SET Donald Trump 2024 Bill Credit Card Sticker" had a sold count of 977 with a GMV of 1055.16 and a GMV QoQ growth rate of 278.68%. The "VP DJT Tariff FAFO Stickers" had 866 units sold, a GMV of 8660, and a growth rate of 118.69%. The popularity of these political-themed stickers could be attributed to the ongoing political discussions and the fan base associated with certain political figures. They serve as a form of expression for users who want to showcase their political views or affiliations in a unique way.

Novelty Card Stickers

The "White Privilege Card Sticker – Novelty Design for Credit Card Decoration, Collectors, or Gag Gifts" also had a good performance with 989 units sold and a GMV of 5844.99, showing a 91.3% growth. These novelty card stickers appeal to consumers looking for something different to decorate their credit or debit cards, either for personal use or as gag gifts. The unique and eye-catching designs likely contribute to their growing popularity.

Bead-related Products

Products such as "Acrylic Beads Mix16mm-Beading making-Bead Assortmens-DIY" and "Beads by Color for Beadable Pen - Perfect for Crafting and Writing bead mix" are also part of the fast-growing DIY products. The "Acrylic Beads Mix" had 840 units sold with a GMV of 17300 converted from 1.73万 and a growth rate of 11.37%. The "Beads by Color for Beadable Pen" had 261 units sold and a GMV of 5305.78 with a 21.97% growth. The demand for bead-related products could be due to the popularity of DIY crafting activities, especially those related to jewelry making and pen customization.

Stickers with Slogans

The "Petty Era "I told you so" Sticker - 24pc" had 821 units sold and a GMV of 8210 with a growth rate of 225.79%. These types of stickers with catchy slogans seem to resonate with TikTok users, perhaps as a way to express their feelings or attitudes in a fun and visible manner.

Summary

Overall, the DIY industry on TikTok US during this week of 2025 is characterized by a diverse range of fast-growing products. Key factors influencing the market performance include the appeal of novelty and unique designs, the connection to current events or trends such as political discussions, and the popularity of DIY crafting activities. For industry practitioners, it would be advisable to focus on creating products that tap into these trends, whether it's through designing more politically-themed items, unique novelty products, or high-quality crafting materials. Additionally, leveraging the power of TikTok's platform through effective marketing strategies can further boost the sales and growth of these DIY products.