Introduction

The data presented here is sourced from TikTok's market analysis for the week of 2025/01/19 - 2025/01/25, focusing on the snacks category. This data is of great significance as it provides insights into consumer preferences and market trends within the US snack market on TikTok. It helps both consumers to discover popular and trending snacks and industry practitioners to understand the market dynamics better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of snack products with varying sales figures, growth trends, and price ranges. The sold count and GMV Gross Merchandise Volume figures vary significantly among the different products, indicating different levels of consumer demand and market penetration.

Detailed Analysis

Poppin Crunch Strawberry Gushers Candy Snacks

This product had a sold count of 1129 and a GMV of 1.7万. It experienced a remarkable growth rate of 533.22%. The popularity of this snack could be attributed to its appealing flavor combination of strawberry and the choice between sweet or sour bonbon candies. The 1 - 2 LBS packaging option might also be attracting consumers who are looking for a larger quantity of snacks.

David Protein Variety Pack

With a sold count of 797 and a GMV of 1.91万, and a growth rate of 318.78%, this protein variety pack seems to be appealing to health-conscious consumers. Offering all flavors in one pack might be a key factor in its success, as it allows consumers to sample different options without having to purchase individual products.

Sea Moss Glow Gummies

Having a sold count of 2647 and a GMV of 8.66万, and a growth rate of 124.99%, these gummies are clearly a popular choice. The concept of sea moss in gummy form might be novel and appealing to consumers, perhaps offering a perceived health benefit that is driving its sales.

Summary

The snack industry on TikTok US, as seen from the week of 2025/01/19 - 2025/01/25 data, is highly dynamic. Key factors influencing market performance include product flavor, packaging options, and perceived health benefits. For industry practitioners, it would be advisable to focus on creating unique flavor combinations, offering variety packs, and highlighting any potential health benefits of their snack products to attract more consumers and achieve better market performance.