Introduction

The data presented here focuses on the Gaming & Consoles category on TikTok US for the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various products within this popular category, which is of great significance to both consumers looking for the latest gaming gear and the market players aiming to understand the trends and consumer preferences.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products in the Gaming & Consoles category. We can observe different levels of sales, growth trends, and price ranges. Some products have experienced significant growth in a short period, while others have shown more modest changes.

Detailed Analysis

Ntaanoo 2025 New Video Gamepad Console

This product had a sold count of 777 and a GMV Gross Merchandise Volume of 2.24万. It witnessed an astonishing GMV qoq Quarter-on-Quarter growth rate of 290.62%. The features like support for 4K game graphics and offering over 21,000 classic retro games might have contributed to its popularity, making it an attractive option as a Christmas gift for boys.

Smart Automatic Screen Clicker Device

With a sold count of 908 and a GMV of 7527.32, this device had a GMV qoq of 108.26%. Its functionality of being a USB powered simulate finger continuous clicker with adjustable speed for games, live likes, and reward tasks seems to have appealed to the consumers, especially as a fall gift.

Nitro Deck for Switch & OLED Switch

The Nitro Deck had a sold count of 414 and a GMV of 1.55万, along with a GMV qoq of 72.12%. Its professional features such as no stick drift, enhanced comfort, low latency, and programmable buttons likely attracted Switch users.

FPS Freek Galaxy Black for Xbox One and Xbox Series X Controller

This product had a sold count of 580 and a GMV of 6858.61, with a GMV qoq of 17.09%. The unique design of 2 performance thumbsticks 1 high-rise, 1 mid-rise along with the black Xbox grip for the console might have been the factors driving its sales.

3-layer Game Controller Stand & Headphone Stand

Having a sold count of 474 and a GMV of 5640.04, with a GMV qoq of 6.96%, this gaming accessory provides storage for PS5 and S4 controllers as well as a headset stand, fulfilling the need for an organized gaming setup.

[flash sale]20000+ GamesWireless Retro Game Stick

With a sold count of 993 and a GMV of 1.98万, and a GMV qoq of 2.61%, this wireless retro game stick with built-in 23 emulators and a 64GB TF card offers a wide range of games, making it a great gift option for all ages.

Portable Electronic Tic Tac Toe Game Console

This handheld game console had a sold count of 324 and a GMV of 4478.76, with a GMV qoq of 0.91%. Its educational aspect along with being a battery-powered entertainment option for home and parties might have been its selling points.

Summary

The Gaming & Consoles industry on TikTok US, as seen from the week's data, is highly dynamic. Key factors influencing market performance include product features, suitability as gifts for various occasions, and functionality for different gaming needs. For industry practitioners, it would be advisable to focus on enhancing product features, targeting specific occasions for marketing, and understanding the diverse needs of gamers to stay competitive in this fast-growing market.