Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market, specifically focusing on the hair accessories category during the week of 2025/01/19 - 2025/01/25. This data is of great significance as it offers valuable insights into consumer preferences and market dynamics within the hair accessories segment on TikTok in the U.S.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of hair accessories with varying sales figures, growth trends, and price ranges. From the data, we can observe that different types of hair accessories have experienced growth during this specific week.

Detailed Analysis

Novelty Multifunction Hair Hoop: This product had a sold count of 371 with a GMV Gross Merchandise Value of $569.75 and a significant GMV QoQ Quarter-on-Quarter growth rate of 39.61%. Its appeal might lie in its multifunctionality and fashionable design, catering to women's daily use needs.

[Random Color] OQ 1 Count Cute Colorful Hair Clips: With a sold count of 1179 and a GMV of $23,500 converted from 2.35万, it had a GMV QoQ growth rate of 31.88%. The cute and colorful design likely attracts consumers, making it a popular choice for adding a touch of fun to their hairstyles.

Solid Color Hair Clip: Sold 2260 times with a GMV of $6999.2 and a GMV QoQ growth rate of 27.29%. Its versatility, being suitable for various occasions like parties and daily wear, along with its minimalist design for thick hair, could be the reasons behind its success.

Wig Clip Non Slip Random Color Alligator Hair Clips: Had a sold count of 423 and a GMV of $16,900 converted from 1.69万 with a GMV QoQ growth rate of 27.03%. The non-slip feature is likely a key selling point, especially for those using wigs or needing a secure hold for their hair.

4pcs Simple Plain 8-shaped Ponytail Hair Clip: Sold 411 times with a GMV of $667.25 and a GMV QoQ growth rate of 15.72%. Its minimalist acrylic claw shape and suitability for ponytail holders make it a cute and casual option for women.

Colorblock Hair Band: With a sold count of 421 and a GMV of $1009.09 and a GMV QoQ growth rate of 15.05%. Its streetwear and sporty style, along with being suitable for sports and parties, contribute to its popularity among women and girls.

Women's Elegant Flower & Heart & Butterfly Design Hair Claws: Sold 269 times with a GMV of $1419.91 and a GMV QoQ growth rate of 12.22%. The trendy mixed style and non-slip feature, along with the elegant designs, appeal to those looking for all-match hair accessories.

Solid Color Hair Band 5pcs: Sold 400 times with a GMV of $621.2 and a GMV QoQ growth rate of 5.78%. Its casual wide elastic design makes it suitable for daily life, which could be why it has a consistent sales performance.

Summary

The hair accessories industry on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a vibrant and growing market. Key factors influencing the market performance include product design such as multifunctionality, cuteness, elegance, and versatility, features like non-slip for better hold, and suitability for various occasions daily life, parties, sports. For industry practitioners, it would be beneficial to focus on these aspects when developing and marketing hair accessories. Continuing to innovate in design and functionality while highlighting the unique selling points of each product can help capture the attention of consumers and drive further growth in this competitive market.