Introduction

The data presented here focuses on the eyewear category on TikTok US for the week of 2025/01/19 - 2025/01/25. The source of this data is Gloda, which provides valuable insights into the performance of various eyewear products in the market. This data is significant for both consumers and the market as it helps consumers make informed choices and enables market players to understand the trends and demands better.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of eyewear products with varying sales figures, growth trends, and price ranges. From trendy sunglasses to anti-blue light eyeglasses, the market offers a wide selection. The growth trends are quite interesting, with some products showing significant percentage increases in GMV Gross Merchandise Volume quarter-on-quarter QoQ.

Detailed Analysis

CHROME HEART Blue Light Glasses

The CHROME HEART Blue Light Glasses had an outstanding performance with 1085 units sold and a GMV of 8658.3, showing an 18.71% growth QoQ. Its popularity could be attributed to its unisex design, lightweight and anti-dust features, making it suitable for various occasions like work, travel, and daily wear. It also being a potential Christmas gift option might have contributed to its high sales.

kimorn Retro Oval Sunglasses

The kimorn Retro Oval Sunglasses also showed a remarkable growth with a 55.01% increase in GMV QoQ. With 341 units sold, these trendy sunglasses for women and men might have caught the attention of consumers due to their classic yet fashionable design, making them a popular choice for outdoor activities and as a style statement.

Simple Anti-blue Light Eyeglasses

The Simple Anti-blue Light Eyeglasses had 291 units sold and a GMV of 657.45 with a 42.95% QoQ growth. Their basic cat eye frame design, suitable for both women and men, along with the functionality of anti-blue light, makes them a practical choice for those who spend a lot of time in front of screens, such as students and office workers.

Summary

Overall, the eyewear industry on TikTok US during this week showed a vibrant and growing market. Key factors influencing the market performance include product design, functionality like anti-blue light, and suitability for various occasions. For industry practitioners, it is recommended to focus on these aspects while developing and marketing their eyewear products. Keeping up with the latest trends and consumer demands will be crucial for continued success in this competitive market.