Introduction

The data presented here is sourced from TikTok's market analytics for the U.S. region, specifically focusing on men's shoes during the week of 01/19 - 01/25, 2025. This data is of great significance as it provides insights into consumer preferences and market dynamics within the men's footwear segment on TikTok, a highly influential social media platform for product discovery and sales.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of men's shoes in terms of sales, growth trends, and price ranges. We have various styles such as slides, sneakers, and work shoes all showing different levels of growth and sales figures during the specified week.

Detailed Analysis

Crocs Adult Mellow Recovery Slides

The Crocs Adult Mellow Recovery Slides had a sold count of 932 with a GMV Gross Merchandise Volume of $29,200 and a remarkable GMV QoQ Quarter-on-Quarter growth rate of 111.24%. The popularity of these slides could be attributed to their comfort and the brand recognition of Crocs. They are likely a popular choice for casual wear, especially during warmer months or for indoor use.

Men's Colorblock Patched Design Lace Up Front Low Top Chunky Sneakers

These sneakers had a sold count of 384 and a GMV of $6,494.97 with a GMV QoQ growth rate of 80.85%. Their trendy design, being described as fashionable and suitable for daily wear, might be the reason behind their growth. The colorblock and patched design likely appeal to consumers looking for a unique and stylish look in their footwear.

Men's Steel Toe Work Shoes

With a sold count of 844 and a GMV of $27,300 and a GMV QoQ growth rate of 66.32%, the men's steel toe work shoes are clearly in demand. Their features such as being breathable, comfortable, and having non-slip properties make them ideal for outdoor work. The need for safety footwear in various work environments is likely driving their sales.

Summary

Overall, the men's shoes industry on TikTok U.S. during this week shows a vibrant market with different styles catering to various consumer needs. Key factors influencing market performance include comfort, style, and functionality. For industry practitioners, it would be advisable to focus on these aspects when marketing their products. Highlighting the unique features of each shoe style, whether it's the comfort of slides, the style of sneakers, or the safety features of work shoes, can help attract more customers and drive sales.