Introduction

The data presented here focuses on the Garden Supplies category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding these trends is crucial for both consumers looking for popular garden supplies and for market players aiming to stay competitive.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of garden supply products that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies across different products. For instance, the 300Pcs Mixed-color Climbing Rose Rosa Bush Vine Climber Fragrant Butterfly Flower Seeds had a sold count of 1176, while the Plant Transplanting Mat had a sold count of 311. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows a wide range. The VEVOR Retractable Hose Reel had a GMV of 34,000 assuming the unit is in the appropriate currency, while the Crochet Potted Sunflower Plant had a GMV of 958.5. The GMV QoQ Quarter-on-Quarter growth percentages also differ, with the Crochet Potted Sunflower Plant showing an impressive 49.81% growth.

Detailed Analysis

Crochet Potted Sunflower Plant

The Crochet Potted Sunflower Plant had a sold count of 426 and a GMV of 958.5 with a remarkable 49.81% GMV QoQ growth. This could potentially be due to its unique and creative design as a knitted potted plant. It likely appeals to consumers who are looking for something cute and different to add to their garden decor. Its mini and cute appearance, along with the emotional and positive vibes it gives off, might have contributed to its popularity and growth during this week.

Plant Transplanting Mat

The Plant Transplanting Mat had a sold count of 311 and a GMV of 883.24 with an 18.7% GMV QoQ growth. Its functionality as a waterproof and portable mat for plant care and support, especially for home gardens, is likely a key factor in its sales. Consumers who are into gardening and need a convenient tool for transplanting plants without the hassle of dealing with a shovel or plant pot separately might have been attracted to this product.

VEVOR Retractable Hose Reel

The VEVOR Retractable Hose Reel had a sold count of 408 and a GMV of 34,000 with a 17.86% GMV QoQ growth. Its features such as being max 130 FT long, having a 9-pattern nozzle, 180° swivel bracket for wall-mounting, automatic rewind, and a slow return system make it a highly functional and convenient option for watering gardens. Garden enthusiasts who value ease of use and advanced features in their watering equipment would likely be interested in this product.

Heirloom Seed Garden

The Heirloom Seed Garden with 33 seed variety pack and over 30,000 seeds had a sold count of 541 and a GMV of 19,500 with a 10.81% GMV QoQ growth. The appeal of having a diverse range of heirloom seeds for a survival seed bank could be a major draw for consumers. Those who are interested in sustainable gardening, growing their own food, or preparing for potential future needs might have been inclined to purchase this product.

300Pcs Mixed-color Climbing Rose Rosa Bush Vine Climber Fragrant Butterfly Flower Seeds

This product had the highest sold count of 1176 but a relatively lower GMV QoQ growth of 3.53% with a GMV of 11,800. The large number of seeds offered at a reasonable price might have attracted many consumers who are looking to beautify their gardens with colorful and fragrant climbing roses. However, the lower growth percentage could indicate that the market for these seeds is already somewhat saturated or that there was less novelty compared to some of the other products.

Summary

Overall, the garden supplies market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a vibrant picture. Key factors influencing the market performance include product functionality, unique design, and the ability to meet consumer needs such as gardening convenience, decor, and sustainability. For industry practitioners, it would be advisable to focus on enhancing product features, highlighting unique selling points, and understanding consumer preferences to stay competitive in this growing market segment.