Introduction

The data presented here focuses on the Electrical Equipment & Supplies category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various products within this category, which is of great significance to both consumers looking for reliable electrical equipment and the market players aiming to understand the trends and demands.

Analysis and Conclusions

Data Overview

During the specified week, several products in the Electrical Equipment & Supplies category on TikTok U.S. showed remarkable growth. The sold count, which indicates the number of units sold, varied across different products. For example, the "Wall Charger, Surge Protector, 6 Outlet Extender with 4 USB2U2C Charging Ports 3-Sided Power Strip Multi Plug Adapter Spaced for Home Travel Office" had a sold count of 1336, while the "50 PCS Waterproof Solderstick Wire Connectors Kit - Heat Shrink Electrical Insulated Splice Connectors for 12-10, 16-14, 22-18, 26-24 AWG" had a sold count of 738. The GMV Gross Merchandise Volume, which represents the total value of merchandise sold, also differed. The former had a GMV of 1.5万, and the latter had a GMV of 2.77万. The growth rates, measured by GMV qoq Quarter-on-Quarter growth rate of GMV, ranged from 26.74% to 117.94% for different products, showing diverse growth trends within the category.

Detailed Analysis

Let's take a closer look at some of the specific products. The "Wall Charger, Surge Protector, 6 Outlet Extender with 4 USB2U2C Charging Ports 3-Sided Power Strip Multi Plug Adapter Spaced for Home Travel Office" had a high sold count of 1336 and a significant GMV qoq growth rate of 117.94%. This could be attributed to its multi-functional design, offering both multiple outlets and USB charging ports, which is highly convenient for users in various settings such as home, travel, and office. The relatively high growth rate might also indicate an increasing demand for such versatile charging solutions.

The "50 PCS Waterproof Solderstick Wire Connectors Kit - Heat Shrink Electrical Insulated Splice Connectors for 12-10, 16-14, 22-18, 26-24 AWG" also had a notable performance with a sold count of 738 and a GMV of 2.77万. Its growth rate of 73.84% suggests that there is a growing need for reliable electrical connectors, especially those with waterproof and insulated features, perhaps due to an increase in DIY electrical projects or the need for durable connectors in various applications.

Another product, the "JcBlaon 6 Outlet Surge Protector Wall Charger with 4 USB Ports, Multi Plug for Home, Office, Travel", had a sold count of 1808 and a GMV of 1.18万 with a GMV qoq growth rate of 70.08%. Its popularity could be due to its combination of multiple outlets and USB ports, making it a practical choice for powering multiple devices simultaneously in different locations.

Summary

Overall, the Electrical Equipment & Supplies industry on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 showed a vibrant picture. Key factors influencing the market performance include the functionality and convenience of the products, such as having multiple charging options and being suitable for various settings. The demand for reliable electrical equipment, especially those with features like surge protection and waterproofing, is on the rise. For industry practitioners, it would be advisable to focus on product innovation, highlighting the unique features and benefits of their electrical equipment to meet the growing consumer demands. Additionally, leveraging the power of TikTok as a marketing channel can further enhance the visibility and sales of these products.