Introduction

The data presented here focuses on the Cutlery & Tableware category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding these trends is crucial for both consumers looking for the latest and most popular products and for market players aiming to stay ahead in this competitive arena.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Cutlery & Tableware category. We can observe different levels of sales, growth trends, and price ranges. For instance, the number of units sold varies significantly from product to product. Some products like the Portable Insulated Food Lunch Container Set had a sold count of 3729, while others like the Electric Lunch Box Food Heater had a relatively lower sold count of 287. The GMV Gross Merchandise Volume also shows a wide spread, with values ranging from $6460.92 for the Absorbent Dish Drying Mat to $11.28万 equivalent to $112800 for the Portable Insulated Food Lunch Container Set. The growth rates, indicated by GMV QoQ Quarter-on-Quarter, also differ, with some products experiencing high growth rates such as the Absorbent Dish Drying Mat with a 108.92% growth, while others have more moderate growth like the Bento Lunch Box with 8oz Soup Thermo at 9.55%.

Detailed Analysis

Portable Insulated Food Lunch Container Set

This product had an impressive sold count of 3729 and a GMV of $11.28万. Its growth rate of 20.42% indicates a strong performance in the market. One possible reason for its popularity could be its practicality. With 1 Set including 3 Counts Lunch Box & 1 Count Insulated Bag, it offers convenience for both adults and kids, especially for those who need to carry their meals. It also serves as a great Christmas Gift Idea or Stocking Stuffer, which might have contributed to its high sales during the given week.

Absorbent Dish Drying Mat

The Absorbent Dish Drying Mat had a sold count of 1139 and a GMV of $6460.92. Its remarkable growth rate of 108.92% is quite eye-catching. This could be due to its versatility. Being described as a Modern Simple Kitchen Drip Mat, Coffee Table Mat, and Kitchen Accessories, it can be used in multiple settings. Consumers might have been attracted to its functionality in keeping their kitchen countertops dry and its aesthetic appeal, making it a popular choice among those looking to spruce up their kitchen decor while also having a useful drying mat.

Kitchen Countertop Warmer

The Kitchen Countertop Warmer had a sold count of 386 and a GMV of $1.24万. With a growth rate of 59.98%, it shows a significant upward trend. Its features such as being a Silicone Electric Hot Plate, Temperature Adjustable, and Rollable make it a convenient option for family dining parties and daily use. The ability to keep food warm on the countertop might have appealed to consumers who often have meals that need to be kept at an appropriate temperature, especially during gatherings or when serving food in a buffet style.

Summary

Overall, the Cutlery & Tableware market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a vibrant and dynamic landscape. Key factors influencing the market performance include product functionality, versatility, and suitability for gifting occasions. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing their products. Offering products that are not only practical but also have an aesthetic appeal and can serve multiple purposes is likely to attract more consumers. Additionally, leveraging the gifting potential of products, especially during holiday seasons like Christmas, can significantly boost sales. Keeping an eye on emerging trends and consumer preferences within this category will be crucial for staying competitive in this ever-evolving market.