Introduction

The data presented here is sourced from TikTok U.S. for the week of 2025/01/19 - 2025/01/25. This data on kitchen knives related products is of significant importance as it provides insights into the consumer preferences and market trends within the kitchenware segment on the TikTok platform in the U.S. It helps both consumers to make informed choices and market players to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of kitchen knives and related accessories. The sold count varies significantly among the products, with some having relatively high numbers like the Stainless Steel Double Sided Chopping Board which had a sold count of 1163, while others like the Purple Dragon Hand Forged Kitchen Knives had a sold count of 343. The GMV Gross Merchandise Volume also shows a wide range, from $7453.03 for the Rolling knife sharpener set to $2.71万 for the Stainless Steel Double Sided Chopping Board. The growth rates GMV QoQ also differ, with some products experiencing high growth such as the Stainless Steel Double Sided Chopping Board with a 140.67% growth rate, while others have more moderate growth like the Beautiful 14-Piece White & Gold Knife Block Set with a 2.16% growth rate.

Detailed Analysis

Stainless Steel Double Sided Chopping Board

This product had a remarkable sold count of 1163 and a high GMV of $2.71万. The 140.67% growth rate indicates that it has been gaining significant popularity. One possible reason for its success could be its versatility as it is suitable for both meat and vegetable cutting, making it a practical addition to any kitchen. Additionally, the non-slip feature might be appealing to consumers who prioritize safety during food preparation.

Rolling knife sharpener set

With a sold count of 707 and a GMV of $7453.03, this product also showed a decent performance. The 47.58% growth rate suggests that it is steadily growing in popularity. Its unique selling points could be the different angles for sharp edges, suitable for any hardness of steel, and the wooden grips which might provide a better handling experience for users when sharpening their knives.

Manual Rolling Knife Sharpener Kit

This kit had a sold count of 760 and a GMV of $9807.85. The 24.82% growth rate shows that it is maintaining a good growth trend. The fact that it comes as a premium manual knife sharpener set with an accessory grinding disc for effortless knife sharpening might be what吸引s consumers. It offers a convenient solution for those who want to keep their kitchen knives in top condition.

【Stove Cover】Kikcoin Extra Large Wooden Cutting Board

Having a sold count of 622 and a GMV of $2.66万, this product had a 6.73% growth rate. Its large size, deep juice groove, and the fact that it can serve as a serving tray or a gift might be contributing to its appeal. It combines functionality with aesthetics, making it a desirable item for kitchen use.

Purple Dragon Hand Forged Kitchen Knives

With a sold count of 343 and a GMV of $1.03万, this product had a 3.63% growth rate. The high carbon steel blade and the wooden handle might give it a traditional and sturdy look, which could be attractive to consumers who prefer a more classic style of kitchen knives. It being marketed as a Christmas gift might also have boosted its sales during the relevant period.

Beautiful 14-Piece White & Gold Knife Block Set

This set had a sold count of 378 and a GMV of $1.47万. The 2.16% growth rate indicates a more stable growth. The aesthetic appeal of the white and gold color combination along with the included herringbone wood cutting board by Drew Barrymore might be what吸引s consumers. It offers a complete set for those looking to upgrade their kitchen knife collection in a stylish way.

Summary

Overall, the kitchen knives market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a vibrant picture. Key factors influencing the market performance include product features such as versatility, quality of materials, and aesthetic appeal. Pricing also seems to play a role, as products with different price points are all finding their customer base. For industry practitioners, it would be advisable to focus on enhancing the unique selling points of their products, whether it's through improved functionality, better design, or more targeted marketing. Understanding the consumer demand for different types of kitchen knives and related accessories can help in developing products that are more likely to succeed in this competitive market.