Introduction

The data presented here focuses on the fast-growing perfume products on TikTok in the U.S. market during the week of 2025/01/19 - 2025/01/25. The source of this data is from relevant market analytics, which provides valuable insights into the performance of different perfumes. This data is significant for both consumers, who can discover trending fragrances, and the market, as it showcases the dynamics of the perfume industry on this popular social media platform.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of perfumes that have experienced significant growth during the specified week. The sold count, which indicates the number of units sold, varies widely among the products. For example, Bella Vita Luxury's Honey Oud had a sold count of 4027, while Choco Musk Perfumed body Spray had a relatively lower sold count of 397. The GMV Gross Merchandise Volume, which represents the total value of goods sold, also shows a wide range. Bella Vita Luxury's Honey Oud had a GMV of 8.05万, while Women's Perfume, Long Lasting Fragrance for Women had a much lower GMV of 2070.81. The growth rates, measured by GMV QoQ Quarter over Quarter, are also quite diverse, with some products like YARA EDP BY ARD AL ZAAFARAN experiencing a whopping 258.06% growth, while others like Women's Perfume, Long Lasting Fragrance for Women had a more modest 65.07% growth.

Detailed Analysis

YARA EDP BY ARD AL ZAAFARAN 1.7 FL.OZ50ML NATURAL SPRAY FOR WOMEN

This perfume had a sold count of 2811 and a GMV of 2.74万 with an impressive GMV QoQ growth rate of 258.06%. The high growth rate could potentially be attributed to its natural formulation, which might be appealing to consumers who are increasingly conscious about the ingredients in their perfumes. Additionally, the 50ML size might be a popular choice as it offers a good balance between affordability and usability.

Bella Vita Luxury's Honey Oud | Eau de Parfum | Patchouli, Vanilla, Bergamot | Floral & Spicy | Made with Clean & Vegan Essentials Oils | Cruelty Free

With a sold count of 4027 and a GMV of 8.05万 and a GMV QoQ growth rate of 230.84%, this perfume seems to have struck a chord with consumers. Its unique blend of scents, including patchouli, vanilla, and bergamot, along with its clean and vegan formulation and cruelty-free status, could be the driving factors behind its success. Consumers are often drawn to products that not only smell good but also align with their ethical and environmental values.

YCZ Midnight Marine Man Cologne, Long Lasting Men perfume,Men's cologne, Gift,1.7oz50ml

This men's cologne had a sold count of 1.1万 and a GMV of 9.55万 with a GMV QoQ growth rate of 158.66%. The long-lasting nature of the fragrance, along with its 50ml size which makes it a suitable gift option, could be contributing to its growth. Men's fragrances that offer good longevity are often preferred, especially when they are being considered as gifts.

Summary

The perfume industry on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a vibrant and diverse landscape. Key factors influencing the market performance include the formulation of the perfumes such as natural, vegan, etc., the scent profiles, and the size and packaging which can impact its suitability as a gift. For industry practitioners, it would be advisable to focus on these aspects when promoting their products. Offering unique and appealing scent combinations, along with ethical and environmental considerations in the formulation, can help capture the attention of consumers. Additionally, packaging the products in sizes that are both affordable and gift-worthy can further boost sales.