Introduction

The data presented here focuses on the Home Care Supplies category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25. The source of this data provides valuable insights into the performance of various home care products in the market. Understanding this data is crucial for both consumers, who can make informed purchasing decisions, and for market players, to strategize and adapt to the changing trends.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of home care products with varying sales figures, growth trends, and price ranges. From room sprays to dishwashing sponges, each product has its own story to tell in terms of market performance during this specific week.

Detailed Analysis

Room and Linen Spray - Over 30 Fragrances

This product witnessed remarkable growth with a sold count of 1.22万 and a GMV Gross Merchandise Volume of 3.79万, showing a staggering 298.56% growth quarter-on-quarter QoQ. The wide range of fragrances might be a key factor attracting consumers, offering them a variety of choices to freshen up their rooms and linens.

VEVOR Jerry Fuel Can

With a sold count of 668 and a GMV of 2.94万, experiencing a 94.14% QoQ growth. Its features like being rustproof, heat-resistant, and having a flexible spout system for cars, trucks, and equipment might be appealing to those in need of a reliable fuel can.

DUDE Wipes Unscented XL Flushable Wipes

Having a sold count of 3084 and a GMV of 4.32万 with a 92.52% QoQ growth. The convenience of flushable wipes in a large pack size 6 flip-top packs case with 48 wipes per pack could be driving its popularity, especially for those who prefer a more hygienic and easy-to-use option for personal care.

Scented Mop Soap - 32 oz

With a sold count of 722 and a GMV of 9025, showing an 88.51% QoQ growth. The scented aspect might be attracting consumers who want their mopping to not only clean but also leave a pleasant smell in their living spaces.

Scrub Daddy All Star Sponge Kit

Having a sold count of 1917 and a GMV of 7.67万 with a 65.12% QoQ growth. The brand's reputation and the functionality of the sponge kit likely contribute to its success in the market.

Scented Room, Linen & Body Spray - Milky Body & Hair Mist - Designer Fragrances

With a sold count of 291 and a GMV of 2033.24, showing a 63.16% QoQ growth. The combination of being a room, linen, and body spray with designer fragrances might be targeting consumers who want a multi-purpose product with a luxurious scent.

Oil-proof Apron with Pocket

Having a sold count of 453 and a GMV of 2412.07 with a 58.38% QoQ growth. Its practicality for cooking and baking, being suitable for both men and women, and having a pocket for convenience could be the reasons behind its growth.

10 Counts Multipurpose Wire Dishwashing Rags

With a sold count of 299 and a GMV of 3620.41, showing a 56.44% QoQ growth. The double-layer and non-scratch features make it a useful option for dishwashing in the kitchen, appealing to those who want an efficient and gentle cleaning tool.

Luxury Mop Soap - 32 ounce NON-TOXIC & Pet Friendly NEW SCENTS AVAILABLE

Having a sold count of 1629 and a GMV of 1.79万 with a 54.41% QoQ growth. The non-toxic and pet friendly nature along with new scents available could be attracting consumers who are conscious about the safety of their pets and the environment while also wanting a pleasant mopping experience.

Double-sided Dishwashing Sponge

With a sold count of 482 and a GMV of 592.86, showing a 52.53% QoQ growth. The double-sided design for different cleaning needs and its role as a kitchen dishcloth for oil and stain removal might be the factors contributing to its market performance.

Summary

The home care supplies industry on TikTok U.S. during this week shows a vibrant picture with various products experiencing significant growth. Key factors influencing market performance include product features such as convenience, functionality, variety of scents, and being pet friendly or non-toxic. For industry practitioners, it would be advisable to focus on enhancing these aspects of their products, understanding consumer preferences better, and leveraging the power of TikTok to showcase their offerings effectively to reach a wider audience.