Introduction

The data presented here focuses on the Bathroom Supplies category on TikTok U.S. during the week of 01/19 - 01/25, 2025. The source of this data provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding these trends is crucial for both consumers looking for the latest and most popular bathroom products and for market players aiming to stay competitive.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of bathroom supplies with varying sales figures, growth trends, and price ranges. From hair care products like the Double Layer Satin Bonnet and Constellation Print Satin Sleep Bonnet to cleaning tools such as the Pumice Toilet Cleaning Brush and Toilet Cleaning Brush Set with Holder, there is a wide variety of items that have experienced growth during this week.

Detailed Analysis

Random Color Shower Hair Catcher

The Random Color Shower Hair Catcher sold 1562 units with a GMV of $1077.78 and a remarkable GMV QoQ growth of 111.18%. This product's popularity could be attributed to its practicality in preventing hair from clogging bathroom drains. Its portable design with a suction cup and rubber cover makes it an easy and convenient solution for many households.

Door Bottom Sealing Strip

The Door Bottom Sealing Strip had 1638 sales, with a GMV of $3914.82 and a GMV QoQ growth of 91.07%. As a home essential, it likely gained popularity due to its functionality in blocking drafts and reducing noise, especially during the winter months when energy efficiency and comfort are top priorities.

Pumice Toilet Cleaning Brush

The Pumice Toilet Cleaning Brush, available in different counts, had 331 sales and a GMV of $1237.94 with a GMV QoQ growth of 78.13%. Its powerful cleaning ability for toilet stains and yellow scale makes it a sought-after item for maintaining bathroom hygiene.

Toilet Cleaning Brush Set with Holder

This set, which includes a toilet bowl brush and disposable refill heads, had 346 sales and a GMV of $6646.66 with a GMV QoQ growth of 69.45%. The convenience of having multiple refill heads and a holder likely contributed to its appeal, especially as a summer cleaning supply and a potential gift option.

Double Layer Satin Bonnet

The Double Layer Satin Bonnet sold 451 units with a GMV of $1019.73 and a GMV QoQ growth of 52.67%. As a heatless styling tool for women, it offers a soft and breathable option for protecting hair during sleep, making it a popular choice, especially as a Christmas gift.

Laundry Detergent Cup Holder

The Laundry Detergent Cup Holder had 644 sales and a GMV of $1011.08 with a GMV QoQ growth of 43.18%. Its foldable and leak-proof design makes it a useful household essential for storing and using laundry detergent, thus appealing to consumers looking for organization and convenience in their laundry routine.

Solid Color Anti-slip Bathtub Mat

The Solid Color Anti-slip Bathtub Mat had 304 sales and a GMV of $3006.56 with a GMV QoQ growth of 36.44%. Its non-slip feature makes it a crucial safety item for bathrooms, especially for kids, the elderly, and disabled individuals, which likely drove its sales.

Constellation Print Satin Sleep Bonnet

The Constellation Print Satin Sleep Bonnet sold 632 units with a GMV of $1095.44 and a GMV QoQ growth of 13.99%. Its soft and comfortable design, along with its fashion appeal as a daily use bonnet for women, contributed to its popularity.

Sewer Hair Blocking Sticker

The Sewer Hair Blocking Sticker had 639 sales and a GMV of $325.89 with a GMV QoQ growth of 12.35%. As a floor drain filter screen, it provides an easy solution for preventing hair from clogging drains in bathrooms and kitchens, making it a popular summer essential.

Round Bathroom Drain Stopper

The Round Bathroom Drain Stopper had 456 sales and a GMV of $843.6 with a GMV QoQ growth of 11.76%. Its universal design and multifunctional features, such as being an anti-clog drain stopper and a bath tub plug, make it a useful addition to any bathroom and likely contributed to its sales.

Summary

The bathroom supplies market on TikTok U.S. during the week of 01/19 - 01/25, 2025, exhibited a vibrant picture. Key factors influencing the market performance include product functionality, convenience, and appeal as gifts or seasonal essentials. For industry practitioners, it is recommended to focus on product innovation to enhance functionality, such as improving the cleaning power of brushes or the safety features of mats. Additionally, packaging products as gift options during relevant seasons can also boost sales. Understanding consumer needs for convenience, like the need for organized laundry detergent storage or easy-to-use drain stoppers, is also crucial for staying competitive in this market.