Introduction

The data presented here focuses on the Festive & Party Supplies category on TikTok US for the week of 01/19 - 01/25, 2025. The source of this data provides valuable insights into the market trends and consumer preferences within this specific segment. Understanding these trends is crucial for both consumers looking for the latest and most popular items and for market players aiming to stay ahead in this competitive arena.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Festive & Party Supplies category. We can observe significant variations in sales counts, growth trends, and price ranges. Some products have experienced remarkable growth in a short period, while others have shown more modest increases.

Detailed Analysis

Mayicivo Valentine's Day Gifts

The Mayicivo Valentine's Day Gifts, which include various gift options like birthday gifts for women, self-care gifts, etc., in a blue gifts basket kit with a flannel blanket, had a sold count of 845. Its GMV Gross Merchandise Volume reached 4.07万, with a staggering growth rate of 314.43%. This could be attributed to its versatility as a gift option, suitable for multiple occasions and its appealing presentation as a care package.

QLASH US American Flag

The QLASH US American Flag, an outdoor quality-made flag with embroidered stars and stitched stripes, made of heavy-duty nylon with brass grommets for house decor, had a sold count of 1217. Its GMV was 2.15万, with a growth rate of 148.88%. The popularity of this product might be due to its high-quality construction and its appeal for patriotic or home decor purposes.

Bear Design Artificial Rose Bouquet

The Bear Design Artificial Rose Bouquet, with 1/2 counts of lifelike artificial flowers, is a romantic gift option for anniversaries, Valentine's Day, and wedding party decorations. It had a sold count of 609 and a GMV of 8855.67, with a growth rate of 74.59%. Its aesthetic appeal and suitability for romantic occasions likely contributed to its growth.

Windproof Hat and Face Mask

The Windproof Hat and Face Mask, a polar fleece balaclava hood face mask suitable for cycling, skiing, and other outdoor activities, had a sold count of 2553. Its GMV was 1.21万, with a growth rate of 54.63%. The practicality of this product for staying warm and protected during outdoor pursuits in the cold season is likely a major factor in its popularity.

Rose Party Gift Box with Necklace

The Rose Party Gift Box with Necklace, which includes a romantic rose gift box with an "I Love You" necklace, is a gift option for mom, wife, girlfriend, etc. It had a sold count of 345 and a GMV of 3550.85, with a growth rate of 48.07%. The combination of a beautiful gift box and a personalized necklace makes it an attractive choice for special occasions.

Valentine's Day Room Decor LED Branch Design Light

The Valentine's Day Room Decor LED Branch Design Light, used for vase decoration, sweet furniture room decor, and various indoor and outdoor festivals, had a sold count of 287 and a GMV of 1210.13, with a growth rate of 15.18%. Its ability to add a romantic and festive touch to any room likely contributed to its sales.

Tuftex Balloons

The Tuftex Balloons had a sold count of 321 and a GMV of 2621.28, with a growth rate of 11.85%. Balloons are a staple in party supplies, and the Tuftex brand might have gained popularity due to its quality or unique designs.

【YiimDaifun】 Astronaut Galaxy Star Projector

The 【YiimDaifun】 Astronaut Galaxy Star Projector, a starry night light with 8 modes, remote control, and 360° adjustable, is a gift option for kids and adults for bedroom decor. It had a sold count of 337 and a GMV of 1651.3, with a growth rate of 10.86%. Its unique and aesthetic design, along with its functionality as a bedroom decor item, likely contributed to its growth.

Red Heart Balloon

The Red Heart Balloon, with 20pcs of 10in party balloons, is used for various occasions like proposals, baby showers, weddings, etc. It had a sold count of 255 and a GMV of 344.25, with a growth rate of 9.47%. The classic and romantic design of the red heart balloons makes them a popular choice for festive and romantic events.

Full Face Mask

The Full Face Mask, a double-sided breathable tactical mask used for party cosplay and as a Valentine's Day gift, had a sold count of 577 and a GMV of 8533.83, with a growth rate of 3.22%. Its versatility as a cosplay item and its functionality as a breathable mask might have contributed to its sales.

Summary

The Festive & Party Supplies market on TikTok US for the week of 01/19 - 01/25, 2025, shows a vibrant and diverse landscape. Key factors influencing the market performance include the versatility of products as gifts, their aesthetic appeal, practicality for specific activities, and their ability to create a festive atmosphere. For industry practitioners, it is recommended to focus on product quality, unique designs, and marketing strategies that highlight the multiple uses and appeal of their products. This will help them to capture the attention of consumers and ride the wave of the growing market trends in this category.