Introduction

The data presented here is sourced from TikTok U.S. for the week of 2025/01/19 - 2025/01/25, focusing on the Home Organizers category. This data is of significant importance as it provides insights into consumer preferences and market trends within the U.S. market, helping both consumers and industry practitioners make informed decisions.

Analysis and Conclusions

Data Overview

The chart data for the Home Organizers category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a diverse range of products with varying sales figures, growth trends, and price ranges. There are products that have experienced significant growth, while others have more modest increases.

Detailed Analysis

Let's take a closer look at some of the specific products:

Rotatable Folding Clothes Hanger

This product had a sold count of 689 with a GMV Gross Merchandise Volume of $1991.21 and a remarkable GMV QoQ Quarter-on-Quarter growth rate of 156.13%. Its appeal might lie in its space-saving design, making it ideal for home bedrooms, wardrobes, dormitories, etc. Consumers are likely attracted to its functionality in organizing clothes efficiently.

Expandable Pot and Pan Organizer Rack

With 817 units sold and a GMV of $13,800 1.38万, and a GMV QoQ growth rate of 140.19%, this kitchen organizer is clearly popular. Its adjustable dividers for different sized pots and pans, along with its suitability for kitchen cabinet organization and storage, contribute to its success. It caters to the need for an organized kitchen space, especially for those who love baking and cooking.

Refrigerator Liner

The Refrigerator Liner had 669 units sold, a GMV of $2950.29, and a GMV QoQ growth rate of 99.11%. Its washable, waterproof, and non-slip properties make it a practical addition to kitchens, protecting shelves, drawers, and dining tables from spills and scratches. This functionality is likely what drives its sales growth.

Cable Storage Bag

Having a sold count of 466 and a GMV of $9489.72 with a GMV QoQ growth rate of 82.6%, the Cable Storage Bag serves as a useful organizer for outdoor travel and daily use. Its waterproof and double-layer design offer convenience for storing makeup and other small items, making it a popular choice among consumers on the go.

Summary

Overall, the home organizers market on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 shows a vibrant picture. Key factors influencing market performance include product functionality, such as space-saving features for clothes hangers and adjustable dividers for kitchen organizers, as well as practicality like the waterproof and non-slip properties of refrigerator liners. For industry practitioners, it would be advisable to focus on these aspects when developing and marketing new home organizer products. Continuing to innovate and meet the specific needs of consumers in terms of organization and convenience will likely lead to continued success in this growing market segment.