Introduction

The data presented here is sourced from TikTok U.S. market analytics for the week of 2025/01/19 - 2025/01/25, focusing on the Bath & Body Care category. This data is of significant importance as it provides insights into consumer preferences and market trends within this specific segment, helping both consumers make informed choices and industry practitioners strategize effectively.

Analysis and Conclusions

Data Overview

The chart data for the Bath & Body Care category on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 showcases a diverse range of products with varying sales figures, growth trends, and price ranges. The sold count and GMV Gross Merchandise Volume figures vary significantly among the different products, indicating different levels of consumer demand and market penetration.

Detailed Analysis

Body Jam: Moisturizing Premium Body Wash

The Body Jam: Moisturizing Premium Body Wash had a sold count of 1540 and a GMV of 2.64万. It experienced a remarkable growth rate of 205.65%. The anti-aging and long-lasting fragrance features likely contributed to its popularity, appealing to consumers looking for both skincare benefits and an enjoyable bathing experience.

3pcs Turmeric Soap

The 3pcs Turmeric Soap had a sold count of 784 and a GMV of 6768.36, with a growth rate of 143.08%. Its claims of deep cleansing, moisturizing, and being suitable for both face and body for both men and women might have attracted a wide range of customers, especially those interested in natural and multi-purpose skincare products.

BODY BLOW: Premium Body Mist

BODY BLOW: Premium Body Mist had a sold count of 1521 and a GMV of 3.22万, growing at a rate of 131.82%. The appeal of its fragrance and the option to "try them all" likely encouraged consumers to purchase, as body mists are a popular choice for adding a pleasant scent throughout the day.

Sexapeel™ Exfoliation Spray

The Sexapeel™ Exfoliation Spray had a sold count of 490 and a GMV of 2.32万, with a growth rate of 125.82%. The concept of an exfoliation spray might have intrigued consumers looking for an easy and convenient way to exfoliate their skin, rather than using traditional scrub-based products.

AGICEA Turmeric & Kojic Acid Brightening Soap

AGICEA Turmeric & Kojic Acid Brightening Soap had a sold count of 5691 and a GMV of 2.88万, growing at a rate of 104.86%. The combination of turmeric and kojic acid for brightening, along with its lemon flavor and claims of being organic, likely appealed to consumers seeking to improve their skin tone and texture.

All New BODY DROPS

All New BODY DROPS had a sold count of 3039 and a GMV of 6.08万, with a growth rate of 87.02%. The ability to pick a favorite scent might have been a major selling point, as consumers often prefer personalized scents in their body care products.

MAVM Men's Daily Intimate Wash

MAVM Men's Daily Intimate Wash had a sold count of 376 and a GMV of 9132.79, growing at a rate of 82.24%. Its pH balanced formula and blue fragrance likely targeted men looking for a specialized and pleasant-smelling intimate wash product.

NEW BODY GLAZE

NEW BODY GLAZE had a sold count of 7956 and a GMV of 18.82万, with a growth rate of 69.82%. The option to pick a favorite scent, along with its high sold count and GMV, indicates its strong appeal. It might have been popular due to its scent variety and effective marketing on TikTok.

TRAVEL SIZE - Body Glaze

TRAVEL SIZE - Body Glaze had a sold count of 3131 and a GMV of 3.76万, with a growth rate of 67.16%. The travel size option is convenient for consumers on the go, making it an attractive choice for those who want to carry their favorite body glaze while traveling.

Lemon Turmeric & Kojic Acid Brighetning Soap

Lemon Turmeric & Kojic Acid Brighetning Soap had a sold count of 2882 and a GMV of 1.55万, growing at a rate of 60.08%. The combination of lemon, turmeric, and kojic acid for brightening and its role as a dark spot remover likely attracted consumers with specific skin concerns related to pigmentation.

Summary

The Bath & Body Care industry on TikTok U.S. during the week of 2025/01/19 - 2025/01/25 is characterized by a diverse range of products experiencing varying degrees of growth. Key factors influencing market performance include product features such as skincare benefits, fragrance options, and convenience like travel sizes. Pricing also plays a role, although specific price points were not detailed in this data. For industry practitioners, it is recommended to focus on product innovation, highlighting unique features, and leveraging TikTok's marketing capabilities to reach a wider audience. Additionally, understanding consumer preferences for scents and skincare benefits can help in developing more targeted and successful products.